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Your business website is your 24/7/365 shop window to the world. The first encounter a potential new customer is going to have with your Biotech or Life Science brand. That is why every aspect of their experience on your website needs to communicate your Expertise, Authority and build Trust.Read More
As a Biotech or Life Science business, you may have actioned an element of Search Engine Optimisation (SEO) on your website’s pages, and you could be finding it difficult to correlate results and see the revenue driving potential.Read More
[Specialist Guest Article] If you have a complex product or service, writing about it in an engaging way can be a real challenge. It’s even more difficult when you take the medium into account. Web pages, magazine articles, research papers and press releases all serve different purposes when it comes to promoting what you do – and require different approaches.Read More
[Video and Slide Deck] In May 2017 I had the opportunity to present a seminar at the Sheffield Business Show. The topic of my presentation was – Search Engine Optimisation – Get the basics right first – Your quick start guide to effective website SEO. My aim was to provide maximum value and non-technical Search Engine Optimisation insight to empower businesses to get started with their Search Engine Optimisation or to be informed buyers of Search Engine Optimisation services. If you were unable to attend the Sheffield Business Show, you can view my slide deck, watch the video and read my presentation transcript.Read More
An amazing, friendly, welcoming event. Your business benefits from the WordPress community. With a website built on the WordPress platform, you benefit from hundreds of developers continually fine tuning the core code and from thousands of plugin and extension developers that create specific functionality that you can use.Read More
Here are the top 10, most asked Search Engine Optimisation questions, during Content Marketing Conquered and their answers. You don’t need to know every nuance of SEO, the basics and fundamentals will help you to make a start.Read More
Guest Blog – The jury has spoken. Social media for businesses is no longer optional. The on-going and increasing demand of customers online have confirmed that it’s not a passing fad or trend, but one that’s here to stay. Permanently. Here are four key points on how it can benefit your business.Read More
It’s becoming ever more challenging and complex to promote your business and stand out in a digital-centric world, often requiring more time and multiple channels to reach your desired audience. So when it comes to standing out online, brand is your most powerful weapon.Read More
Guest Blog – Kathryn Dishman-Baird. So how can you create an effective PR plan? Whilst it may seem like a daunting prospect, it’s surprising how easily this information will flow once you start the planning process. Here are six steps to follow to ensure you create the best plan for you.Read More
Looking for an experienced Website Consultant? Having a professional website continues to be a critical element for all business. There will be times when you need to take your website up a notch, align it better with your goals, add extra functionality and features or increasingly a full website redesign. A Website Consultant’s goal is to solve these website problems with your business’s success in mind.Read More
[Get more traffic] Everyone wants more traffic to their website but is more traffic always a good thing?
More traffic means more visibility for your business and more ‘eyes’ on your products and services. However, it has to be the right traffic. Lots of traffic that never converts is a waste of time and resources. Driving more traffic and getting the right conversions is down to the awsome content, elements and the technology you use.
Your website is arguably your most valuable business asset and when designed and created with the right focus, it can become your most powerful sales driver.
Think about it. What value would you put on a member of your sales team who worked to promote your business 24 hours a day, 7 days a week, every day of the year, never takes a holiday or sick day and created the most leads. Surely that would be a massive asset?
Does your website feel a bit like a needle in a haystack? It’s in there somewhere, but really hard to find! This is why you need effective website SEO (Search Engine Optimisation) from day one. At the very start of your website creation. Before you start to rebuild your website.Read More
71% of B2B searchers start their research with a generic search. (Source: Google). Website SEO. If you’re not familiar with Search Engine Optimisation (SEO) and search marketing then my quick start guide is aimed at giving you the fundamentals of SEO for your website. Including the current SEO techniques (at time of writing) and my insight, having optimised many websites, in many sectors over the past few years.Read More
Companies that blog have 97% more inbound links. You need to drive traffic to your business website and showcase your expertise. One of the most powerful ways to do this is to regularly create new content via your blog. Your blog is a key element in your Content Marketing strategy. You need to make sure that both your audience and Google can find your blog posts.Read More
You want to climb to the top, the top of the search rankings. Why, because you know being high on search means potentially more clicks and more eyes on your products and services. Providing you with more chances to promote and drive business via your website.Read More
[Guest blog and associate] Why might your business need a voice over artist? Giving your words a voice with Jo Whitfield our go-to Voice Over Artist. Read her journey to Voice Over expertise, the wonders of the voice over world and the sort of things a Voice Over can bring to your business.Read More
[Free Check List- 10 Point Content Strategy Check List] Start with your customer, is your content really talking to them? Is your website giving your visitors the messages and information that they really need? Are you getting straight to the point and providing value?Read More
[Free Check List Download – 10 Point Content Strategy Check List] This is just the beginning. Your new website is the perfect foundation on which to build your digital marketing strategy. You need it to be your hardest working employee, available to your customers every day and every hour, informing them, helping them and adding value.Read More
At Arttia Creative our clients ask us how the impact of regular changes in search affects their rankings. What they should be considering when developing their website strategy and their content to best promote their products and services online. So here’s my take how Googles algorithm updates can impact on your businesses and how you promote yourselves on line.Read More
A fast loading web page or blog post is one of the critical elements to your users experience and your SEO performance. Your visitors care as much about how fast it loads as how useful it is. Follow my insight and create fast loading images for your blog and your Website.Read More
It’s that time again. That time when feedback shows that your company’s website is either looking dated or its content isn’t in keeping with your current business model? As more and more businesses develop an online presence, so it becomes increasingly important that your company’s website is a real business driver.Read More
You’ve most likely heard of WordPress. It’s popular. It’s very popular. It powers almost 25% of the worlds websites. That’s a lot of websites, a lot of businesses using and relying on WordPress for their online presence. So what’s the reason for this?Read More
Your business doesn’t just need a logo, it deserves so much more.
In today’s multi platform, multi digital world you need a flexible brand identity that can scale for every possible situation required. Instantly visible and instantly recognisable in all situations.
Vitruvius sought to address the ethos of architecture, and declared that its quality was dependent on the social relevance of an artist’s work, not on the form or workmanship of the work itself. In other words, a building might look pretty – but did it do the job it was intended to do?Read More
If your business is online you’ve probably heard about blogging or, can be sometimes called, ‘Content Marketing.’ As part of Content Marketing this form of writing provides in-depth, long form information about you and your business that’s helpful and useful to potential customers. To drive business and traffic business blogging is a critical element of your marketing.Read More
Thinking of developing an eCommerce website and online store?
Imagine if you could combine the shopping opportunities offered by Bond Street in London, Fifth Avenue in New York, Rodeo Drive in Beverly Hills and Ginza in Tokyo. We specialise is WooCommerce and Shopify platforms.
It’s been a labour of love and you are proud about your new ebook.Great. But how are you going to let people know it’s there amongst the many other thousands of ebooks. It seems like everyone is writing their own books these days, so how do you get yours noticed above all of the others?Read More
Choosing a web design company can seem a bit daunting. You know your website is a critical piece of your marketing jigsaw. Having provided creative design for business for over 30 years and web design for business for over 15 years, here are a few of my tips on what you should look for.Read More