Arttia Creative – Guest Blog Post
Our guest blog author is Sparkle Communications, a social media training and mentoring agency based in the North East of England.
Here at Sparkle, we’ve worked tirelessly over the years to understand social media and digital marketing. Our objective is to make sure your digital marketing sparkles.
The jury has spoken. Social media for businesses is no longer optional. The on-going and increasing demand of customers online have confirmed that it’s not a passing fad or trend, but one that’s here to stay. Permanently.
Here are four key points on how it can benefit your business.
1. Increased brand awareness and loyalty
Arguably, this is what social media does best: increases your brand awareness and exposure. It makes it easier for your customers to find and connect with you. And, if you manage it correctly, gets you and your business to be perfectly visible and engaging.
2. Develops customer service relations and loyalty
Social media platforms allow immediate feedback from customers; whether they are negative or positive. This direct interaction between you and your customer is a key feature of social media and if managed correctly lets you not only develop a bond but provides valuable insight into your customer’s perspectives.
Armed with these insights, you can achieve an enormous amount of learning to allow you to enhance your product or service to better suit your customer’s needs or even discover that customers are satisfied with your businesses offerings.
3. Cost effective and targeted marketing
For many businesses, it can be a challenge creating brand awareness on a limited budget. Social media is a great way to increase brand awareness at little to no costs compared to other traditional advertising and marketing methods. For example, if you run a campaign on Facebook, you can segment by things like age, location, gender, and interest.
4. Ability to share cracking content
Using social media allows you to build an interesting and engaging picture of your business – and demonstrate your personality, brand and values. Through social media posts, blogging and newsletters it should be helpful, explanatory and, importantly, create conversation and engagement with your customers. It should give them a reason to get in touch with you! Your content shouldn’t always be serious either – have fun with it and experiment with photos, videos and live feeds.
Just remember, the more time and energy you invest in social media, with a clear purpose in mind, the greater impact social media will have.