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Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry

August 9 2023

Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry

Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.
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July 30 2023

Thrills and Triumphs: An Intern’s Daring Adventure in Graphic and Web Design!

A Design for Industry undergraduate from Northumbria University – Arttia Creative has provided me with a fantastic opportunity by recruiting me as a web and graphic design intern.
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The Three Key Ingredients to Commissioning a Successful Science Animation

May 5 2023

The Three Key Ingredients to Commissioning a Successful Science Animation

Have you ever gotten halfway through explaining something to someone and found yourself reaching for a pen and paper to sketch it out? Our instinct to visualise our ideas when sharing them with others is a powerful one; it enables us to communicate them with greater clarity than words alone.
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Assessing the success of your life sciences brand how to measure the unmeasurable

April 14 2023

Assessing the Success of your Life Sciences Brand – How to Measure the Unmeasurable

Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing budget may not generate the impact you need. But how will you know if you have a successful brand?
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February 10 2023

Maximise Reach and Conversions: Integrating Your Life Science Website with Social Media

Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.
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Why Your Biotech Website May Need New Content for the US Market

February 3 2023

Why Your Biotech Website May Need New Content for the US Market

Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market? You could face unique website design and content creation challenges when reaching out to US markets.
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January 26 2023

The Importance of Expertise, Authority and Trust in Biotech Websites

Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn't cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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January 2 2023

How to Write a Brief for a Healthcare Branding and Website Design Agency

The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities. A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy. It shouldn't define the scope.
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10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now

December 14 2022

10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now

You've just launched a new website. One of the goals for a new website is for people to find you quickly and to understand what you do – quickly. To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight. How do you get the maximum number of visitors to your website as quickly as possible?
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The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites

November 2 2022

The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites

As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative. Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.
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Life Sciences Websites: 5 Reasons Why it is an Investment Not an Expense

July 5 2022

Life Sciences Websites: 5 Reasons Why it is an Investment Not an Expense

Wondering what the big deal is about having a professionally produced website or what impact it can have on your biotech or healthcare business? You’re not alone.
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life-sciences-website-detectives

June 10 2022

You Need Life Sciences Website Experts with a Flair for Detective Work

You need a team of life sciences experts with a flair for detective work. There are challenges when developing and designing a website for the life sciences sector.
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May 12 2022

The Importance of Branding for Early-Stage Healthcare Companies

Innovation Forum Interview. Building brand recognition is a long-term endeavour. If you're a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them will drive their first impression of your company.
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Google Analytics 4 replaces Universal Analytics

May 5 2022

Google Analytics 4 Replaces Universal Analytics – How Does This Impact Your Digital Marketing

Google Analytics 4 replaces Universal Analytics from July 2023. What does the change mean for your website and digital marketing? Web analytics is essential for all businesses who wish to drive business from their website, including the life sciences sector, whether you have an e-commerce or business website. Google Analytics tracks data and website activity, providing…
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The Power of Messaging for Successful Life Science Ventures

April 21 2022

The Power of Messaging for Successful Life Science Ventures

Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.
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How Early Investment In Branding Could Be The Key To Success For A Life Sciences Startup.

March 17 2022

Early Investment in Branding is the Key To Success for your Life Sciences Startup

In a recent analysis of startup post-mortems, CB Insights identified 12 common reasons why startups fail – and creating a unique, compelling and coherent brand identity can go a long way to addressing some of the big ones.
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FemTech Venture Web Design

February 4 2022

FemTech – A Digital Revolution Transforming Women’s Lives

With around 50% of the global population as target customers and market potential above $75 billion by 2025, the Women's technology health market is rapidly evolving and growing. In 2020, there were more than 1000 start-ups in addition to established tech companies in the FemTech market, all creating products and technological solutions to address women's health care needs.
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Back to the Bio Future - Life Sciences insight

January 24 2022

Back to the (bio)future 2

[Guest Article] It’s time again for a look at what the year ahead may bring for the Health and Life Sciences industry.
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blog

October 15 2021

The Future of UK Life Sciences – What is the Vision?

Every industry faces significant disruption and change due to the pandemic. However, the Life Sciences sector was one of those hardest hit. The sheer demand for critical care and personal protective equipment, monitoring and testing technologies, vital medicines, and vaccines meant Life Sciences were under pressure to produce or source products at an unprecedented rate safely.
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Medical Website Legal Requirements

September 16 2021

Medical Website Legal Requirements

Life science, biotech, healthcare and the pharmaceutical sector are heavily regulated. You navigate complex laws, regulations and guidelines at every stage of a product life cycle.
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