CASE STUDY | JUMPING RIVERS
Sector: Data Science and Software
PROJECT BRIEF
Jumping Rivers provide specialist data insight for their clients. Providing; consultancy and R, Python, SQL, Stan, Scala training both on-site and group booking.
Jumping Rivers approached Arttia Creative to create a new, lead-generating website. A site that better reflected their offering with a focus on growing and increasing consultancy/mentoring projects while still driving training enquiries and bookings.
We created a new website with a custom course filtering system. This custom coded filtering to provide an easy interface for visitors to Jumping Rivers to find a relevant course. Then a clear and easy process to book a course and an easy process for the team at Jumping Rivers to follow up the booking.
Increased Traffic From Google
Increase in Page Views
Overall Increased Traffic
Reduction in Bounce Rate
Session Duration
BUSINESS IMPACT
- Admin team can easily add new courses
- Increased quality of course enquiries
- Increased traffic by 159%
- Average session duration increased by 53%
- Bounce rate reduced by 18%
- Pages/Session increase by 55%
SOLUTIONS AND DELIVERABLES
We worked closely with Jumping Rivers to design and develop a marketing-led website. With an integrated blog with Markup facility and a bespoke course booking system. Minimal Clicks-to-goal with marketing pages having clear calls-to-action with benefit led copywriting by our expert copywriter.
- Copywriting for key marketing pages
- A custom coded course filtering system
- Responsive website design and development
- WordPress training to key staff
- Continued website maintenance
- Animated SVG for image performance
"The new website has really improved inbound traffic. The way the course content is structured, people are actually finding the links via Google, increasing our course booking"
C Gillespie/Jumping Rivers Ltd.
PROJECT DELIVERY
Unique Copywriting
Our associate copywriter Katherine Wildman worked closely with the team at Jumping Rivers to create a tone-of-voice and benefit led copywriting for their case studies and consultancy pages.
Custom Filtering system
Our full-stack developer Richard Telford created a unique filtering system for the courses, course dates and the booking process. Providing Jumping Rivers with a tailored solution and visitors with a clear process to find the course they need.
Monthly maintenance
We continue to support Jumping Rivers with one of our monthly website care and maintenance plans. Providing them with peace-of-mind that their website is always available to deliver the business results they need.
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