CASE STUDY | JUMPING RIVERS

Sector: Data Science and Software

PROJECT BRIEF

Jumping Rivers provide specialist data insight for their clients. Providing; consultancy and R, Python, SQL, Stan, Scala training both on-site and group booking. The approached Arttia Creative to create a new, lead generating website, that better reflected their offering with a focus on growing and increasing consultancy/mentoring projects while still driving training enquiries and bookings.

We created a new website with a custom course filtering system to provide an easy interface for their visitors to find the course they needed and a process to easily book the course.

Percentage Graphics 314

Increased Traffic From Google

Percentage Graphics 303

Increase in Page Views

Percentage Graphics 159

Overall Increased Traffic

Percentage Graphics 18

Reduction in Bounce Rate

Percentage Graphics 53

Session Duration

Data Science Website Design
Data Science Website Design

BUSINESS IMPACT

  • Admin team can easily add new courses
  • Increased quality of course enquiries
  • Increased traffic by 159%
  • Average session duration increased by 53%
  • Bounce rate reduced by 18%
  • Pages/Session increase by 55%

SOLUTIONS AND DELIVERABLES

We worked closely with Jumping Rivers to design and develop a marketing led website. With an integrated blog and bespoke course booking system. Click-to-goal was kept at a minimum and marketing pages were given clear calls-to-action with benefit led copywriting.

  • Copywriting for key marketing pages
  • Custom coded course filtering system
  • Responsive website design and development
  • WordPress training to key staff
  • Continued website maintenance
  • Animated SVG for image performance

"The new website has really improved inbound traffic. The way the course content is structured, people are actually finding the links via Google, increasing our course booking"
C Gillespie/Jumping Rivers Ltd.

PROJECT DELIVERY

Life Science Copywriting

Unique Copywriting

Our associate copywriter Katherine Wildman worked closely with the team at Jumping Rivers to create a tone-of-voice and benefit led copywriting for their case studies and consultancy pages.

Data Science Web Design

Custom Filtering system

Our full-stack developer Richard Telford created a unique filtering system for the courses, course dates and the booking process. Providing Jumping Rivers with a tailored solution and visitors with a clear process to find the course they need.

Website Support for Data Sciences

Monthly maintenance

We continue to support Jumping Rivers with one of our monthly website care and maintenance plans. Providing them with peace-of-mind that their website is always available to deliver the business results they need.

Data Science Website Design

BEFORE AND AFTER (move the slider)

Before After

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