CASE STUDY | COMPLEMENT UK
Sector: Life Science Academic Research | Kings College London
PROJECT BRIEF
Complement UK, part of Kings College London, is a collaborative UK network of clinical, research and technological experts, with a mission to improve the understanding of complement and related disorders and more rapidly exploit this knowledge for the welfare of patients.
Complement UK commissioned Arttia Creative to develop a new publication and membership website. Together with a fresh brand identity to showcase their research and vibrant community. The website links centres and serves to promote the Complement UK mission
The new Complement UK website aims to showcase the areas of clinical and national importance including the potential for developing a National Complement Centre to enhance diagnostic measurements and complement typing useful in clinical practice and research development.
By showcasing the work done by Complement UK the website would increase the number of clinical and science trainees in the complement field.
Complement UK hosts annual meetings to inspire and support research consortia focused on specific areas, and to promote training and supports the development of PhD studentships with charitable and industrial partners. The website will also help to establish a Service Network facilitating diagnosis and formation of Consortia with specific disease interest and clinical trials development.
ORGANISATION IMPACT
- Increased visibility both on and offline
- Brand consistency across all communications
- A focal point for information and members
- A strong online presence from launch
- Frictionless project delivery, on time and on budget
SOLUTIONS AND DELIVERABLES
We worked closely with the Complement UK team in London to rebrand the organisation, structure the website content and create a distinctive online experience for its members and students.
- New brand identity
- Brand assets and literature
- Website consultancy
- Responsive website design and development
- Social Media assets
- Event showcase
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PROJECT DELIVERY
Brand Development
Working closely with Complement UK we refreshed their brand identity taking into account their heritage we created a new identity that placed them at the forefront of their sector. With a clean and authoritative presence.
Social Media Assets
To retain consistency across all of their communications Arttia Creative created a range of social media assets to clearly communicate their message and support the new website.
Search Optimisation
Life Science search optimisation was provided at launch. Blending search strategy, keyword research and on-page SEO from the start of their project made sure Complement UK had a strong online presence from launch.
BEFORE AND AFTER (move the slider)
BEFORE AND AFTER
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Brand Identity Creation - Life Science Academic Research
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