CASE STUDY | TRAIDCRAFT
Sector: Fair Trade
Clean and Fair.
Traidcraft required the production of a branded micro-site to promote their well-regarded range of Clean & Fair household cleaning products. The world’s first Fairtrade, eco-friendly household cleaning product range made with natural, environmentally friendly, plant-based ingredients. Their new micro-site needed to be branded, with a fresh design and outstanding product images. Focusing on the features and benefits of the Clean and Fair product range, alongside the thoughtful stores of their Fairtrade suppliers.
Traidcraft required the production of a ‘launch website’ to promote their new range of home, kitchen and outdoor products for 'Artisans Fair', a range of products fairly sourced from skilled artisans around the globe. They needed their new micro-site to be well branded, rich, vibrant yet natural with patterns and textures that reflected the product range. A website working as a catalogue/showcase of their new products.
- Promotion of the Clean and Fair products
- Increased trade enquiries
- Promotion of the Artisans Fair products,
which have proved to be a popular business success
SOLUTIONS AND DELIVERABLES
We worked closely with Traidcraft to design and deliver two beautiful and hard working websites to promote their unique Fairtrade products and the amazing stories about their Fair Trade suppliers.
- New Clean and Fair website
- New Artisans Fair website
- Trade sign up area
- Stockists listing area
"Belinda [Arttia Creative] has a great approach to projects bringing structure, creativity and a high level of customer service.
We were so impressed with after the first piece of work that we immediately asked if she could take on a second project. This is now complete - on brand, on budget and on time. I can fully recommend Belinda and Arttia Creative". A Menzies/Traidcraft PLC
Clean and Fair Web Design
Working closely with Traidcraft, Arttia Creative designed a fresh and informative website to effectively promote their Clean and Fair, Fairtrade product range.
Artisans Fair Web Design
Working closely with Traidcraft, Arttia Creative designed a vibrant yet natural website that showcased Traidcraft's exciting new product range. This product range has proved to be a great success for Traidcraft.
For both the Clean and Fair website and the Artisans Fair website, Arttia Creative provided additional functionality for a stockists listing and trade account enquiry functionality on the sites.
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