E-commerce website for next-generation cell therapies and regenerative medicines
In a strategic initiative to enhance Cellular Engineering’s market presence and streamline its sales process, a leading company in the cellular engineering sector partnered with Arttia Creative to develop a comprehensive e-commerce solution.
This project aimed to address the intricate needs of the cellular engineering industry by providing a robust online platform that facilitates easy access to a wide range of products and services.
expertise delivered
- E-commerce website
- Detailed product mega menu
- Product technical specifications
- Custom ordering
- Website Design
- User Experience Design (UX)
- User Interface Design (UI)
- Customer journey design
- Custom website functionality
- Multiple currencies
- Custom shipping
- Quick books integration
- Hubspot integration
- Product bundles
- Website code and development
- Publication references
- Launch search optimisation
- High-performance website hosting
- Website technical support
- Additional Data Layer GTM tracking
- Google Looker Studio
E-commerce Website Design and Development
The brief was to design a state-of-the-art e-commerce website with advanced features, including a product-based drop-down mega menu, technical specifications, custom ordering, multi-currency support, custom shipping options, QuickBooks and HubSpot integration, product bundles, and more.
The project required website code and development, shop and order management CMS, links to their many publications, launch search optimization (an essential activity for e-commerce), high-performance website hosting, and ongoing technical support.
Project Objectives
Website design: Building on the client's brand identity, we created a cohesive website style that delivered inspiring images alongside copywriting that takes visitors on a journey of discovery.
Enhance User Experience: As standard, we include a user-friendly interface with a drop-down mega menu to navigate products, bundles and services efficiently.
Streamline Ordering Process: We provided custom ordering and functionality to cater to the specific needs of the cellular engineering sector.
Expand Market Reach: The online store offers visitors multiple currencies and custom shipping options to serve a global customer base.
Optimize Business Operations: We incorporated QuickBooks and HubSpot integration for seamless business management and digital marketing.
Increase Sales: We created the option for product bundles and technical specifications to provide value and encourage purchases.
Improve Online Visibility: We executed comprehensive launch search optimization to provide visibility at launch and attract targeted traffic.
Ensure Reliability: Provide high-performance website hosting and continuous technical support to maintain website efficiency and uptime.
Results
The Cellular Engineering e-commerce websites' advanced features and seamless integration have provided a competitive edge in the market, while the optimized online presence has attracted a broader audience.
[At the design stage]"These are incredible. Thank you for the effort here."
Cellular Engineering CEO
Digital Marketing: E-commerce websites need a large amount of traffic. It is essential to have a digital marketing plan in place to drive visitors, promote the online store and encourage engagement.
We continue to work with Cellular Engineering to develop creative ideas to market the products and drive visitors.
Solution Overview
The project was executed in phases, starting with an in-depth analysis of the client's and target market's needs. The design and development team worked closely with the client to create a custom e-commerce platform that reflects the brand's identity and meets the industry's specific demands.
Audience Research: Audience research is a fundamental first stage of website design. At Arttia Creative, we include audience research with every website project. This ensures that the final website is tailored to meet the specific needs and preferences of its intended users.
Identifying demographic characteristics, behaviours, and motivations allows our web designers to create a user-centric experience that enhances engagement and conversion rates.
Our comprehensive audience research forms the backbone of the design process, influencing critical aspects such as the website's navigation structure, content strategy, and visual elements. This alignment with the audience's expectations and usage patterns ensures a seamless user experience.
Competitor Research: Competitor websites and SEO research are vital at the beginning of a website design project as they provide crucial insights into market trends.
By analyzing competitors' websites, the team at Arttia Creative identified successful features, innovative design elements, and effective user engagement strategies that we can improve and go beyond for this project.
This research also highlights areas where competitors may be underperforming, presenting opportunities to differentiate and capture market share.
Website Design: The website design used the brand identity as a starting point. This was evolved further into an online visual language to create a stunning website and online store that created a market-leading online presence for Cellular Engineering.
Mega Menu and Product Specifications: A meticulously designed mega menu allows users to navigate through categories and products effortlessly. Each product page is enriched with detailed technical specifications and custom ordering options to meet the diverse needs of researchers and professionals in the cellular engineering field.
Custom Functionality and Ordering: The website features custom functionality, including a dynamic product configurator and a custom ordering system, enabling customers to tailor their orders according to their specific requirements.
Multi-Currency and Custom Shipping: The online store supports multiple currencies and offers custom shipping solutions, ensuring a seamless shopping experience for international customers.
QuickBooks and HubSpot Integration: QuickBooks and HubSpot integrations streamline business operations, from financial management to customer relationship management, enhancing efficiency and productivity.
Product Bundles: Product bundles offer customers the convenience of purchasing complementary products at a discounted rate.
Launch Search Optimization: A strategic launch search optimization campaign was implemented to boost the website's visibility on search engines, attract high-quality traffic, and increase conversions.
E-commerce Data Layer Analtyics: We added an extra Data Layer plugin, which enables detailed tracking of the visitor's journey through to the checkout. This was integrated into Google Looker Studio so the client could view data anytime.
High-Performance Hosting and Technical Support: The website is hosted on a high-performance server to ensure fast loading times and reliability. Continuous technical support is provided to address any issues promptly and maintain optimal website performance.