Reimagining digital marketing for scientific researchers
In life sciences research, effectively promoting groundbreaking work in the digital space requires navigating unique challenges, particularly regarding security and the accessibility of complex information. The Arttia Creative team, with specialised experience in life sciences and digital marketing, is adept at meeting these challenges head-on.
Our expertise lies in understanding the nuanced needs of life science researchers and translating their sophisticated research into engaging digital content that is both secure and easily accessible to a broader audience.
We efficiently initiate and execute digital marketing projects, ensuring your research reaches and resonates with fellow researchers, industry professionals, and the public.
With Arttia Creative's support, life science researchers can anticipate not only the timely delivery of their digital marketing projects but also impactful results that effectively showcase their research to the global scientific community, aligning with the specific demands and standards of the life sciences field.
Life science researchers face several distinct challenges when promoting their groundbreaking work to a global audience through a website and branding:
Effective communication of complex research
One of the primary challenges is conveying highly complex and technical research in a manner that is accessible and engaging to a global audience. This includes simplifying scientific jargon and concepts while maintaining the essence and accuracy of the research.
The challenge is making your messages and content understandable to non-specialists, including potential collaborators, funding bodies, and the general public, while maintaining the rigour and credibility required by the scientific community.
Building a global brand identity
If your research ventures needs an identity, establishing a brand identity that resonates globally is another significant challenge. This involves creating a cohesive and compelling brand that reflects the research's innovative nature and appeals to diverse cultural and linguistic backgrounds.
It's essential to develop a branding strategy specific to your research that communicates the unique value and relevance of the research, ensuring it stands out in a crowded and competitive scientific landscape.
Navigating intellectual property and privacy concerns
Researchers must be cautious in how they present their work, balancing the need for openness with protecting intellectual property and sensitive data. There's a risk of exposing proprietary information or data that could be subject to patenting or other forms of intellectual property protection. Additionally, ensuring data privacy and ethical use, particularly in human-related research, is crucial, and promoting and sharing research on digital platforms must be carefully managed.
Addressing these issues requires a strategic approach that combines precise, accessible communication, effective research branding, and a careful balance between transparency and the protection of intellectual property and privacy. This ensures research is promoted effectively and responsibly to a worldwide audience.
Your digital roadmap
Our digital strategy workshops help us determine the most effective, powerful creatives for your life sciences research web and brand development, all planned out in your digital roadmap.
Creating your digital roadmap helps avoid a scattergun approach providing clear objectives and structure to your brand identity, web build, deployment, and subsequent marketing.
Telling your brand story
Brand development through distinctive and transformative creativity helps to position your brand as a leader in life sciences research.
Our creative brand identity development complements our web design and tailored digital marketing strategy to enhance your marketing efforts.
Your digital marketing hub
At Arttia Creative, we have over 20 years of experience in website design and over 10 years of experience in life sciences search optimisation. Our team know how to grow your online audience organically and dramatically.
While SEO is part of our website development process, we also provide ongoing content marketing services to keep your website fresh and the search engines returning.
Graphic design and visual communications
We're confident your new brand and website will exceed your expectations, but what about your other marketing materials?
Arttia Creative can help you update your other offline and online collateral accordingly.
With long-standing design expertise in creating brochures, slide decks, white papers, infographics, videos, conference assets, social media assets and more, Arttia Creative is the creative partner you’ve been looking for to help streamline all your life sciences research digital marketing and communication needs.
“I had a great experience with Arttia Creative. They understand the biotech industry which is essential for me as a scientist. They have also been able to get on board with the technology and competitive intelligence field which is my area of expertise. The project ran smoothly and very professionally. I love my new brand and I'm proud of my new website! I am excited to continue this adventure with Arttia Creative and their monthly support."
Director, Defoort Consultant
“We wanted experts in the life sciences field. Arttia Creative offered this and their strength lay in teaching us the skills we required rather than just performing tasks for us. The enthusiasm they had for the business and myself but also the total support they gave. We wouldn’t hesitate to recommend you."
Chief Editor and Co-founder, BioTechScope
"The new website really improved traffic to our website. The way the courses are now structured helps people to actually find the links via Google Search."
"Easy and clear communications. Specialization in biotech. Adhere to tight project deadlines. One-stop-shop for all kinds of communications aspects."
Head of Corporate Affairs, Piqur
"Thank you for the amazing work you and your team have done. We are always very satisfied with the creativity, input and dedication you bring to every project."
Senior Marketing Associate, Cognivia
“5 star quality, scheduling and responsiveness. Quality of communication, delivering on deadlines and promises. Very high quality standard. Time management for me as a client."