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Life Science Marketing and Web Consultants

3 Things You Can Do To Compete in a Technical Market Dominated by Big Companies – Part 2

By Belinda White | Mar 2, 2018

[Associate Article] By Paddy Lavery. This is the second in a series of three blog posts. Each covering something special your SME or start-up has to make it successful against company giants in a specialised, niche market

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Life Science Web Design

The Secrets of a World-Leading Life Sciences Website

By Belinda White | Feb 24, 2018

How to develop a world-leading life sciences website The life sciences sector is ever-changing and ever-evolving. With so many innovations, discoveries and news stories making the headlines each week, it’s increasingly important to give your company’s website an agile and competitive edge in the digital space.

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Designing for Blue Chip Brands

By Belinda White | Feb 10, 2018

The biggest brands demand the highest standards. Every communication they produce reflects and enhances their message, quality, services and personality. They choose who they work with very carefully and demand the highest consistency and quality at all times. Every piece of promotional or creative work produced must meet their demanding requirements.

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Website Design for Life Sciences and Biotech Sectors

How to Get High Quality Leads From Your Life Sciences Website

By Belinda White | Jan 14, 2018

When it comes to life science web design, what functionality does your company’s online presence need to ensure a regular supply of quality leads to your business?

In simple terms, a well-designed and well-developed online presence should serve as a dynamic sales and marketing tool for your business, 24-hours a day, seven days a week, 365 days a year.

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Website Consultants to Biotech and Life Sciences

Want to Increase Sales, Accelerate Growth, Create Clarity and Be Heroes In Your Space?

By Belinda White | Jan 2, 2018

Let me show you how to take your Biotech or Life Science website to the next level. All businesses need to generate leads and growth in the most cost-effective way. Time and budgets demand an efficient return on investment. Your website can be your most effective sales driver – 24/7/365.

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3 Things You Can Do To Compete in a Technical Market Dominated by Big Companies – Part 1

3 Things You Can Do To Compete in a Technical Market Dominated by Big Companies – Part 1

By Belinda White | Nov 26, 2017

[Associate Article] By Paddy Lavery. This is the first in a series of three blog posts. Each covering something special your SME or start-up has to make it successful against company giants in a specialised, niche market

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Dolezal Consulting Marketing Strategy

Content Marketing Expertise For Biotech and Life Science Sectors

By Belinda White | Oct 10, 2017

[Associate Article] Marketing strategist, Joanne Dolezal works with our clients to create a step-by-step actionable marketing plan. She’ll talk to you about what you want to achieve and always ‘starts with the end in mind’.

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How to Create Website That Converts Like Crazy With Powerful UX

By Belinda White | Sep 25, 2017

Having spent over 17 years designing and developing websites for many sectors and organisations I have evolved an understanding of the importance of a well thought through User Experience (UX) and User Journey. I’ve experienced first-hand how successful a website redesign can be that fully focuses on clarity of design and an experience, one that makes every visitor feel like your website was designed just for them.

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Web Design for Biotech and Life Science Industry

It’s Time to Get Google to EAT Your Website For Powerful Results

By Belinda White | Aug 17, 2017

Your business website is your 24/7/365 shop window to the world. The first encounter a potential new customer is going to have with your Biotech or Life Science brand. That is why every aspect of their experience on your website needs to communicate your Expertise, Authority and build Trust.

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SEO for Biotech and Life Science Websites

4 Powerful SEO Tips to Fast-track Your Biotech Business To The Top

By Belinda White | Jun 10, 2017

As a Biotech or Life Science business, you may have actioned an element of Search Engine Optimisation (SEO) on your website’s pages, and you could be finding it difficult to correlate results and see the revenue driving potential.

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Engaging Content in the Biotech and Science Sectors

How to Write Powerful and Engaging Content in the Biotech and Science Sectors

By Belinda White | May 22, 2017

[Specialist Guest Article] If you have a complex product or service, writing about it in an engaging way can be a real challenge. It’s even more difficult when you take the medium into account. Web pages, magazine articles, research papers and press releases all serve different purposes when it comes to promoting what you do – and require different approaches.

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Web Design Sheffield

Search Engine Optimisation – Get The Basics Right First – Your Quick Start Guide to Effective Website SEO

By Belinda White | May 12, 2017

[Video and Slide Deck] In May 2017 I had the opportunity to present a seminar at the Sheffield Business Show. The topic of my presentation was – Search Engine Optimisation – Get the basics right first – Your quick start guide to effective website SEO. My aim was to provide maximum value and non-technical Search Engine Optimisation insight to empower businesses to get started with their Search Engine Optimisation or to be informed buyers of Search Engine Optimisation services. If you were unable to attend the Sheffield Business Show, you can view my slide deck, watch the video and read my presentation transcript.

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WordPress Web Design Newcastle

The Benefits of WordCamp and the WordPress Community – WordCamp London

By Belinda White | Apr 29, 2017

An amazing, friendly, welcoming event. Your business benefits from the WordPress community. With a website built on the WordPress platform, you benefit from hundreds of developers continually fine tuning the core code and from thousands of plugin and extension developers that create specific functionality that you can use.

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SEO questions answered

SEO and Content Marketing, Your Top 10 Questions Answered

By Belinda White | Apr 19, 2017

Here are the top 10, most asked Search Engine Optimisation questions, during Content Marketing Conquered and their answers. You don’t need to know every nuance of SEO, the basics and fundamentals will help you to make a start.

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Website Consultants Newcastle

4 benefits of social media for your business

By Belinda White | Mar 10, 2017

Guest Blog – The jury has spoken. Social media for businesses is no longer optional. The on-going and increasing demand of customers online have confirmed that it’s not a passing fad or trend, but one that’s here to stay. Permanently. Here are four key points on how it can benefit your business.

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web design Newcastle

How to Leverage Your Brand and Build a Successful Following

By Belinda White | Feb 17, 2017

It’s becoming ever more challenging and complex to promote your business and stand out in a digital-centric world, often requiring more time and multiple channels to reach your desired audience. So when it comes to standing out online, brand is your most powerful weapon.

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PR for Biotech and Software Businesses

How to create an effective PR plan in 6 easy steps

By Belinda White | Feb 3, 2017

Guest Blog – Kathryn Dishman-Baird. So how can you create an effective PR plan? Whilst it may seem like a daunting prospect, it’s surprising how easily this information will flow once you start the planning process. Here are six steps to follow to ensure you create the best plan for you.

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Website Consultant Newcastle

How a Website Consultant Can Save You Time and Money

By Belinda White | Jan 30, 2017
[Free Check List Download]

Looking for an experienced Website Consultant? Having a professional website continues to be a critical element for all business. There will be times when you need to take your website up a notch, align it better with your goals, add extra functionality and features or increasingly a full website redesign. A Website Consultant’s goal is to solve these website problems with your business’s success in mind.

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Web Design Newcastle

3 Essential Website Elements That Will Increase Traffic

By Belinda White | Jan 12, 2017

[Get more website traffic] Everyone wants more traffic to their website but is more traffic always a good thing?
More traffic means more visibility for your business and more ‘eyes’ on your products and services. However, it has to be the right traffic. Lots of traffic that never converts is a waste of time and resources. Driving more traffic and getting the right conversions is down to the awsome content, elements and the technology you use.

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Web Design Newcastle

3 Digital Conferences in 4 Weeks: My Exclusive Insight

By Belinda White | Dec 21, 2016

I’m sure I’m not the only one that disappears into the parallel universe that is their desk. In my design studio I have four screens, so once I’m in front of them, that’s my world. Having the chance to take a screen break is always a high priority.

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Web Design Newcastle

Why Your Website is the Most Important Member of your Sales Team

By Belinda White | Dec 4, 2016

Your website is arguably your most valuable business asset and when designed and created with the right focus, it can become your most powerful sales driver.
Think about it. What value would you put on a member of your sales team who worked to promote your business 24 hours a day, 7 days a week, every day of the year, never takes a holiday or sick day and created the most leads. Surely that would be a massive asset?

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8 Important Things To Do When Updating Your WordPress Website

By Belinda White | Nov 25, 2016

[Free Check List Included] I’m not referring to content, I’m referring to technology. All technology gets updated; your smart phone, your laptop, even your SatNav. and the web is no exception. The internet is ever evolving, with new software, security updates, browser updates, operating system updates, PHP updates, Javascript updates, W3C and industry standards which are constantly improving. Your website needs to keep pace with these changes.

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search engine optimisation at the start of your website project

Why You Need Effective Website SEO From Day One

By Belinda White | Nov 16, 2016

Does your website feel a bit like a needle in a haystack? It’s in there somewhere, but really hard to find! This is why you need effective website SEO (Search Engine Optimisation) from day one. At the very start of your website creation. Before you start to rebuild your website.

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Search Marketing Newcastle

Your Quick Start Guide To Effective Website SEO

By Belinda White | Oct 25, 2016

71% of B2B searchers start their research with a generic search. (Source: Google). Website SEO. If you’re not familiar with Search Engine Optimisation (SEO) and search marketing then my quick start guide is aimed at giving you the fundamentals of SEO for your website. Including the current SEO techniques (at time of writing) and my insight, having optimised many websites, in many sectors over the past few years.

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how to keep your online store fresh and inviting

How to Create a Blog That People and Google Will Love in 4 Clear Steps

By Belinda White | Oct 13, 2016

Companies that blog have 97% more inbound links. You need to drive traffic to your business website and showcase your expertise. One of the most powerful ways to do this is to regularly create new content via your blog. Your blog is a key element in your Content Marketing strategy. You need to make sure that both your audience and Google can find your blog posts.

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how to get to the top of search

3 Simple Ways to Build a Powerful Keyword Strategy

By Belinda White | Oct 3, 2016

You want to climb to the top, the top of the search rankings. Why, because you know being high on search means potentially more clicks and more eyes on your products and services. Providing you with more chances to promote and drive business via your website.

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voice overs for websites

Why You Need to Give Your Words a Voice

By Belinda White | Sep 22, 2016

[Guest blog and associate] Why might your business need a voice over artist? Giving your words a voice with Jo Whitfield our go-to Voice Over Artist. Read her journey to Voice Over expertise, the wonders of the voice over world and the sort of things a Voice Over can bring to your business.

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crafting website content

Why You Need to Make Your Website Content Awesome

By Belinda White | Sep 15, 2016

[Free Check List- 10 Point Content Strategy Check List] Start with your customer, is your content really talking to them? Is your website giving your visitors the messages and information that they really need? Are you getting straight to the point and providing value?

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web design Newcastle

Just Launched Your New Website? Here’s What You Need To Do Now

By Belinda White | Sep 6, 2016

[Free Check List Download – 10 Point Content Strategy Check List] This is just the beginning. Your new website is the perfect foundation on which to build your digital marketing strategy. You need it to be your hardest working employee, available to your customers every day and every hour, informing them, helping them and adding value.

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what are google updates

Googles Algorithm Updates. What Do They Mean To Your Business?

By Belinda White | Aug 16, 2016

At Arttia Creative our clients ask us how the impact of regular changes in search affects their rankings. What they should be considering when developing their website strategy and their content to best promote their products and services online. So here’s my take how Googles algorithm updates can impact on your businesses and how you promote yourselves on line.

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web design photography

How to Create Fast Loading, Beautiful Images For An Awesome Blog (and Website)

By Belinda White | Aug 2, 2016

A fast loading web page or blog post is one of the critical elements to your users experience and your SEO performance. Your visitors care as much about how fast it loads as how useful it is. Follow my insight and create fast loading images for your blog and your Website.

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Web Design Newcastle

How to Redevelop Your Next Website Without Tears

By Belinda White | Jul 23, 2016

It’s that time again. That time when feedback shows that your company’s website is either looking dated or its content isn’t in keeping with your current business model? As more and more businesses develop an online presence, so it becomes increasingly important that your company’s website is a real business driver.

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web design Newcastle

Helping You to Break Through The Noise

By Belinda White | Jun 25, 2016

When it comes to being able to work on building, growing and marketing your business – rather than working within it – how much time can you spare? And even if you could set aside the time do you know where to start?

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website designer Newcastle

The Tools Your Web Designer Needs For Awesome Website Content Creation

By Belinda White | Jun 18, 2016

[Free Download – 10 Point Content Strategy Check List] Websites are multifaceted creations. Your website needs to be created, built, developed using a wide range of tools and assets. Websites are created with code and markup in which you can present your content. Without awesome content they are empty code frames. Having outstanding, well designed content can really make you stand out and grab your visitors attention.

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Why WordPress is our Content Management System of choice

By Belinda White | May 27, 2016

You’ve most likely heard of WordPress. It’s popular. It’s very popular. It powers almost 25% of the worlds websites. That’s a lot of websites, a lot of businesses using and relying on WordPress for their online presence. So what’s the reason for this?

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business branding design Newcastle

3 Great Reasons Why Your Business Doesn’t Need a Logo

By Belinda White | Apr 13, 2016

Your business doesn’t just need a logo, it deserves so much more.
In today’s multi platform, multi digital world you need a flexible brand identity that can scale for every possible situation required. Instantly visible and instantly recognisable in all situations.

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4 Quick Ways to Get your New Website Noticed

By Belinda White | Feb 4, 2016

How to get noticed in the busy online space. It can be difficult to get your message noticed in the constant flow of information online. Here are my 4 quick ways for quick wins online.

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What the Greatest Roman Architect Can Teach You About Web Design

By Belinda White | Dec 3, 2015

Vitruvius sought to address the ethos of architecture, and declared that its quality was dependent on the social relevance of an artist’s work, not on the form or workmanship of the work itself. In other words, a building might look pretty – but did it do the job it was intended to do?

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How Do I Start Blogging for My Business?

By Belinda White | Aug 30, 2015

If your business is online you’ve probably heard about blogging or, can be sometimes called, ‘Content Marketing.’ As part of Content Marketing this form of writing provides in-depth, long form information about you and your business that’s helpful and useful to potential customers. To drive business and traffic business blogging is a critical element of your marketing.

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Arttia Creative’s Top 10 SEO Blogging Boosts: updated for 2018

By Belinda White | Jun 11, 2015

[Updated for 2018] As one of the most effective Content Marketing types, blogging can boost traffic, engagement, clicks and conversions. So make sure it’s always the best. This post was created in 2015, so I’ve updated it to include the latest best practice for 2018

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How to Build an eCommerce Website that Drives Sales and Boosts Profits

By Belinda White | Mar 19, 2015

Thinking of developing an eCommerce website and online store?
Imagine if you could combine the shopping opportunities offered by Bond Street in London, Fifth Avenue in New York, Rodeo Drive in Beverly Hills and Ginza in Tokyo. We specialise is WooCommerce and Shopify platforms.

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6 Ideas to Help Promote Your New eBook

By Belinda White | Feb 22, 2014

It’s been a labour of love and you are proud about your new ebook.Great. But how are you going to let people know it’s there amongst the many other thousands of ebooks. It seems like everyone is writing their own books these days, so how do you get yours noticed above all of the others?

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website design Newcastle

Get Your Website Fit – New Web Design

By Belinda White | Jan 1, 2014

Time for a website review? Time to ‘perfect’ your online presence?
The online world is constantly changing, so your website needs to be fit, healthy and up-to-date so you can compete and win online. Here are my tips to get your website working hard.

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5 Tips When Planning Your Website Content

By Belinda White | May 18, 2013

You know your website could be working harder to drive business enquiries. But where to start with crafting the content you need? It can seem like a daunting task, not just the technical aspect, but what to put in it, where to start.

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What to Look For When Hiring a Web Design Company

By Belinda White | Mar 6, 2013

Choosing a web design company can seem a bit daunting. You know your website is a critical piece of your marketing jigsaw. Having provided creative design for business for over 30 years and web design for business for over 15 years, here are a few of my tips on what you should look for.

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website photo shoot

How to Get The Best Photography For Your Website

By Belinda White | Jan 15, 2012

Your website is critical to your business. Make sure it exudes your personality throughout, not just in the words, but with your photography. Having worked on web design for over 15 years I know how critical it is for your web designer to work extremely closely with your photographer at the start of your website project.

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