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June 18 2024

Embracing ESG: How Life Sciences, Pharma, Technology and Healthcare Can Thrive Sustainably

In an era when environmental consciousness is becoming increasingly important, green digital marketing has emerged as a crucial strategy for businesses looking to reduce their impact on the planet.
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May 28 2024

Designing for Health: How Visual Identity Shapes Patient Trust

In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.
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May 9 2024

Understanding the Nuances Between Creative Marketing and Digital Marketing in Life Sciences, Biotech, and Healthcare

Effective marketing is paramount in the constantly evolving landscape of the life sciences, biotech, and healthcare. As companies, especially life science companies, seek to differentiate themselves and capture market share, it is helpful to understand the distinction between creative and digital marketing and how blended together are a powerful combination.
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May 3 2024

Crafting the Best Biotech Website: Key Essentials for Success

In the fast-evolving biotech industry, having a cutting-edge website is essential for staying competitive and relevant. A well-crafted website is the cornerstone of your company's digital presence, offering a pivotal platform for communicating with potential clients, partners, and investors.
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April 29 2024

Maximising Life Science Marketing with Fractional Digital Marketing

Are you looking for ways to maximise your marketing efforts competitively? In today's fast-paced world, having a solid online presence is crucial for reaching your target audience(s) and staying ahead of the competition. Using creative marketing strategies and engaging website design, you can effectively showcase your products and services to the most significant amount of potential customers.
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April 19 2024

Why your Life Sciences Brand Identity, Website and Digital Marketing Must Work in Harmony

Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers. But where do you start?
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April 11 2024

The Importance of Brand Consistency for Life Science, Healthcare, Biotech and Pharma Businesses

In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand's success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints. That’s where brand consistency comes in.
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March 21 2024

How to Ensure Your Emails Won’t Get Blocked following New Requirements from Google and Yahoo – April 2024

Every email counts in the competitive world of biotech. As a biotech company, you rely on email to communicate with business partners, stakeholders, and clients. With stricter email requirements coming into place from Google and Yahoo in April 2024, are you at risk of having your emails flagged as spam or blocked entirely? This article aims to explain the upcoming changes, what they mean for your company, and how to prepare. Please note that we are not email providers.
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March 16 2024

Unlocking Digital Success: How SEO and Digital Marketing Propel Life Sciences and Healthcare E-Commerce to New Heights

In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.
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March 12 2024

What are website sales landing pages, and when should life science businesses use them?

In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales. But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?
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March 11 2024

Professional website copywriting or DIY web copy – a guide for life science companies.

In today’s digital marketplace, your website is often the first interaction with a potential customer or client. It may be your only opportunity to make the right impression. As a biotech, healthcare start-up, or growing medical devices or pharma organisation, you know that you need a high-performing digital presence to generate leads and drive sales. But who’s writing the website copy?
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March 5 2024

Unlocking the Secrets of NIH Project Numbers for Effective Grant Research

The more relevant the outreach, the better the results. NIH grants are a great resource for sales and marketing campaigns as they come equipped with titles, abstracts, and keywords for efficient searches based on product or application keywords, helping you identify researchers with financial support in relevant areas.
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February 11 2024

Empowering Newcastle Science Innovators with Specialised Branding and Digital Marketing Solutions

Unlocking the Potential of Newcastle Science Innovators with Expert Branding and Digital Strategy Nestled in the vibrant city of Newcastle upon Tyne, the Newcastle Scientific Quarter stands as a beacon of innovation and collaboration.
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February 9 2024

Unlock the Secret to Impactful Biotech Presentations with PowerPoint

When creating impactful presentations, it is imperative to understand that there is an art to working in PowerPoint. It requires someone who understands the fundamentals of good design and how PowerPoint works (and its design restrictions).
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November 12 2023

5 Top Tips for Attending Scientific Tradeshows

Scientific tradeshow season is upon us so it’s a great time to refresh your networking strategy. If you're a little rusty or looking for inspiration on how to be a prospecting superstar at your next conference, here are SciLeads’ tried and tested trade secrets for success.
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November 6 2023

Biotech Branding: Seamlessly Weaving Your Biotech Vision into Your Website

When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.
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Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry

August 9 2023

Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry

Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.
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July 30 2023

Thrills and Triumphs: An Intern’s Daring Adventure in Graphic and Web Design!

A Design for Industry undergraduate from Northumbria University – Arttia Creative has provided me with a fantastic opportunity by recruiting me as a web and graphic design intern.
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The Three Key Ingredients to Commissioning a Successful Science Animation

May 5 2023

The Three Key Ingredients to Commissioning a Successful Science Animation

Have you ever gotten halfway through explaining something to someone and found yourself reaching for a pen and paper to sketch it out? Our instinct to visualise our ideas when sharing them with others is a powerful one; it enables us to communicate them with greater clarity than words alone.
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Assessing the success of your life sciences brand how to measure the unmeasurable

April 14 2023

Assessing the Success of your Life Sciences Brand – How to Measure the Unmeasurable

Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing budget may not generate the impact you need. But how will you know if you have a successful brand?
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