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November 12 2023

5 Top Tips for Attending Scientific Tradeshows

Scientific tradeshow season is upon us so it’s a great time to refresh your networking strategy. If you're a little rusty or looking for inspiration on how to be a prospecting superstar at your next conference, here are SciLeads’ tried and tested trade secrets for success.
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November 6 2023

Biotech Branding: Seamlessly Weaving Your Biotech Vision into Your Website

When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.
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Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry

August 9 2023

Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry

Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.
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July 30 2023

Thrills and Triumphs: An Intern’s Daring Adventure in Graphic and Web Design!

A Design for Industry undergraduate from Northumbria University – Arttia Creative has provided me with a fantastic opportunity by recruiting me as a web and graphic design intern.
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The Three Key Ingredients to Commissioning a Successful Science Animation

May 5 2023

The Three Key Ingredients to Commissioning a Successful Science Animation

Have you ever gotten halfway through explaining something to someone and found yourself reaching for a pen and paper to sketch it out? Our instinct to visualise our ideas when sharing them with others is a powerful one; it enables us to communicate them with greater clarity than words alone.
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Assessing the success of your life sciences brand how to measure the unmeasurable

April 14 2023

Assessing the Success of your Life Sciences Brand – How to Measure the Unmeasurable

Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing budget may not generate the impact you need. But how will you know if you have a successful brand?
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February 10 2023

Maximise Reach and Conversions: Integrating Your Life Science Website with Social Media

Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.
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Why Your Biotech Website May Need New Content for the US Market

February 3 2023

Why Your Biotech Website May Need New Content for the US Market

Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market? You could face unique website design and content creation challenges when reaching out to US markets.
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January 26 2023

The Importance of Expertise, Authority and Trust in Biotech Websites

Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn't cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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January 2 2023

How to Write a Brief for a Healthcare Branding and Website Design Agency

The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities. A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy. It shouldn't define the scope.
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