The Lab:
Branding
Why your Life Sciences Brand Identity, Website and Digital Marketing Must Work in Harmony
Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers.
But where do you start?
The importance of brand consistency for life science, healthcare, biotech and pharma businesses
In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand’s success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints.
That’s where brand consistency comes in.
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Biotech Branding: Seamlessly Weaving Your Biotech Vision into Your Website
When increasing biotech brand awareness, websites are one of the few must-have elements for any high-growth biotech or Life Science venture. A versatile and effective tool for our digital age, they can be at the same time an advertisement, information centre, communications channel and contact hub.
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Assessing the Success of your Life Sciences Brand – How to Measure the Unmeasurable
Branding is an important element of life sciences marketing. Without a strong brand, your digital marketing budget may not generate the impact you need.
But how will you know if you have a successful brand?
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How to Write a Brief for a Healthcare Branding and Website Design Agency
The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities.
A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy.
It shouldn’t define the scope.
The Importance of Branding for Early-Stage Healthcare Companies
Innovation Forum Interview. Building brand recognition is a long-term endeavour.
If you’re a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them will drive their first impression of your company.
The Power of Messaging for Successful Life Science Ventures
Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.
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Early Investment in Branding is the Key To Success for your Life Sciences Startup
In a recent analysis of startup post-mortems, CB Insights identified 12 common reasons why startups fail – and creating a unique, compelling and coherent brand identity can go a long way to addressing some of the big ones.
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How to use X (Twitter) for Life Science Brand Building and Outreach
Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.
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Find out Why Life Science Brand Identity and Storytelling are Important
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
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