Reimagining global life sciences digital marketing
In a world where science and technology shape our health and the planet's future, and global life science businesses tackle some of the world's most significant medical and environmental challenges, a creative and strategic ally stands ready to propel your life-changing innovations onto a global digital stage.
Navigating the digital landscape in life sciences presents distinct challenges, where security and accessibility are paramount. The Arttia Creative team has the specialised experience and expertise to address these unique needs.
Our deep understanding of life sciences digital marketing enables us to swiftly initiate and efficiently execute your projects, ensuring they reach a broad audience effectively. With our guidance, you can expect timely delivery and impactful results tailored to the specific demands of the life sciences field.
Complexity of communication
Life science ventures often deal with complex, technical concepts and products. Effectively communicating these in an accurate and understandable way to a diverse audience, including potential investors, partners, and end-users, can be challenging.
Balancing scientific rigour with simplicity without oversimplifying or compromising the integrity of the information is crucial.
Regulatory compliance and ethical considerations
Your industry is heavily regulated, and marketing efforts must adhere to strict guidelines, especially when it involves medical or pharmaceutical products.
Ensuring compliance with these regulations while engaging in effective marketing is a delicate balance. Additionally, ethical considerations, especially around patient data privacy (under regulations like HIPAA in the US or the GDPR in the EEA) and advertising standards, play a significant role.
Targeting the right audience
Life science ventures often target particular audiences, including scientists, healthcare professionals, or niche markets within the medical community.
Developing a digital marketing strategy that effectively reaches and resonates with these specialised groups requires in-depth knowledge of the field, precise audience profiling, and targeted content strategy, which is further complicated by the need to engage with not just the scientific community but also potential investors and the general public, each requiring a different approach.
Addressing these challenges requires a nuanced understanding of the life sciences sector and digital marketing strategies. Tailoring content to be informative yet accessible, ensuring compliance with industry standards, and accurately targeting key demographics are essential for successfully promoting a life science venture.
Your digital roadmap
Our digital strategy workshops help us determine the most effective, powerful creatives for your life sciences web and brand development, all planned out in your digital roadmap.
Creating your digital roadmap helps avoid a scattergun approach, giving clear objectives and structure to your brand identity, web build, deployment, and subsequent marketing.
Telling your brand story
Brand development through distinctive and transformative creativity helps to position your brand as a leader in life sciences.
Our creative brand identity development complements our web design and tailored digital marketing strategy to enhance your marketing efforts.
Your digital marketing hub
At Arttia Creative, we have over 20 years of experience in website design and over 10 years of experience in life sciences search engine optimisation (SEO). Our team know how to grow your online audience organically and dramatically.
While SEO is built into our website development process, we also provide ongoing content marketing services to keep your website fresh and the search engines returning.
Graphic design and visual communications
We're confident your new brand and website will exceed your expectations, but what about your other marketing materials?
Arttia Creative can help you level up your other offline and online marketing collateral to ensure high-quality, cohesive branding, consistent messaging and engaging design.
With long-standing design expertise in creating brochures, slide decks, white papers, infographics, videos, conference assets, social media assets and more, Arttia Creative is the creative partner you’ve been looking for to help you streamline all your life sciences digital marketing and communication needs.
“I had a great experience with Arttia Creative. They understand the biotech industry which is essential for me as a scientist. They have also been able to get on board with the technology and competitive intelligence field which is my area of expertise. The project ran smoothly and very professionally. I love my new brand and I'm proud of my new website! I am excited to continue this adventure with Arttia Creative and their monthly support."
Director, Defoort Consultant
“We wanted experts in the life sciences field. Arttia Creative offered this and their strength lay in teaching us the skills we required rather than just performing tasks for us. The enthusiasm they had for the business and myself but also the total support they gave. We wouldn’t hesitate to recommend you."
Chief Editor and Co-founder, BioTechScope
"The new website really improved traffic to our website. The way the courses are now structured helps people to actually find the links via Google Search."
"Easy and clear communications. Specialization in biotech. Adhere to tight project deadlines. One-stop-shop for all kinds of communications aspects."
Head of Corporate Affairs, Piqur
"Thank you for the amazing work you and your team have done. We are always very satisfied with the creativity, input and dedication you bring to every project."
Senior Marketing Associate, Cognivia
“5 star quality, scheduling and responsiveness. Quality of communication, delivering on deadlines and promises. Very high quality standard. Time management for me as a client."