Strategy based on data, experience and expertise. Marketing Audit and Roadmap.
Strategy
Successful projects have numerous moving parts, encompassing brand awareness, audience engagement, and investor outreach. That’s why our unique Discovery and Strategy process goes beyond surface-level planning.
Our unique strategy process is specifically designed to accelerate your life science, biotech or healthcare business.
With our marketing audit and roadmap process, we gain an understanding of your business's goals and problems to solve, define deliverables, and set clear timelines.
Marketing audit and roadmap
Our strategy and audits transform the multi-layered thoughts and insights you and others hold into a meaningful set of actions. We audit your current activity and your website and provide a jargon-free report on what is happening, what's missing and what can be improved.
After the audit comes the roadmap, providing you with a clear way forward with marketing and sales.
The power of a clear strategy - avoid guesses and estimates - get a clear plan
DIGITAL MARKETING AUDIT
- Audit of your current activity
- Audience profiling
- Customer interviews
- Competitor analysis
- Website review
- Online visibility audits - including AI and LLM mentions
- Brand visibility
- Outcome - clear roadmap to move ahead
DIGITAL MARKETING ROADMAP
- Content strategy
- SEO strategy
- Channel selection
- Measurement and analytics
- Implementation
- Agency support
BRAND IDENTITY - road map
- Brand audit
- Brand messaging
- Company narrative
- Competitor analysis
- Product review
- Market positioning
CREATIVE CAMPAIGNS - roadmap
- Campaign strategy
- Campaign creatives
- Campaign copywriting
- Campaign visual design
- Tracking and measurements
- Agency support
WEBSITE - roadmap
- Current website audit
- Online competitor landscape
- Target audiences
- Technical requirements
- SEO strategy
- Performance reviews
- Information architecture
- Missed content opportunities
SEO - roadmap
- Current SEO audits
- Current visibility
- Business goal alignment
- Visitor search journey
- Technical SEO requirements
- Keyword strategy
- Content strategy
- AI and LLM visibiity
- Tracking and reporting
- Compliant data - GDPR and HIPPA
- Conversion optimisation goals
