Reimagining global healthtech and digital health ventures
We share your excitement about introducing innovative technologies into the digital health arena—encompassing applications from consumer preventative and monitoring tools to advanced analytic and administrative tools for healthcare organisations. Our passion lies in being at the forefront of this technological revolution, embracing the potential to transform healthcare delivery and patient outcomes. This includes digital marketing for medical devices, medical and lab equipment and bespoke e-commerce.
We offer patient-centric health tech website design and branding solutions to support these innovations. We create websites and brand identities that resonate with healthcare professionals and patients. We tailor these solutions to effectively communicate the benefits and functionalities of your health tech innovations, ensuring they make a meaningful impact in the healthcare sector.
Regulatory compliance and privacy concerns
Healthtech, medical devices and digital health ventures must to navigate a complex landscape of healthcare regulations and privacy laws like HIPAA in the United States or GDPR in the EEA. Marketing strategies must comply with these regulations, particularly when handling sensitive patient data. This challenge is compounded by the need to maintain patient confidentiality and trust, which are paramount in healthcare.
Communicating complex information
Digital health products often involve sophisticated technology and medical terminology. Effectively communicating the benefits and functionalities of these products to a diverse audience, including healthcare professionals, patients, and investors, can be challenging. The key is to convey complex information in a clear, accessible manner without oversimplifying or compromising scientific integrity.
Building trust and credibility
Establishing trust is essential in the health tech sector, given the direct impact on health outcomes. Digital marketing strategies must highlight the technological advancements and benefits of the products and establish the venture as a credible, reliable source in the healthcare industry – this involves promoting the product and demonstrating expertise, reliability, and a commitment to patient well-being.
These challenges require a nuanced approach to digital marketing, balancing regulatory compliance, effective communication of complex information, and building trust with potential users and stakeholders in the healthcare industry.
Your digital roadmap
Our digital strategy workshops help us determine the most effective, powerful creatives for your digital health web and brand development,; all planned out in your digital roadmap.
Creating your digital roadmap helps avoid a scattergun approach giving clear objectives and structure to your brand identity, web build, deployment, and subsequent marketing.
Telling your brand story
Brand development through distinctive and transformative creativity helps to position your brand as a leader in health tech, digital health or medical devices.
Our creative branding development complements our web design and tailored digital marketing strategy to enhance your marketing efforts
Your digital marketing hub
At Arttia Creative, we have over 20 years of experience in website design and over 10 years of experience in life sciences search optimisation. Our team know how to grow your online audience organically and dramatically.
While SEO is part of our website development process, we also provide ongoing content marketing services to keep your website fresh and the search engines returning.
Graphic design and visual communications
We're confident your new brand and website will exceed your expectations, but what about your other marketing materials?
We’re confident you’ll be happy with your new brand and website and would love to Arttia Creative can help you level up your other offline and online marketing collateral to ensure high-quality, cohesive branding, consistent messaging and engaging design.
With long-standing design expertise in creating brochures, slide decks, white papers, infographics, videos, conference assets, social media assets and more, Arttia Creative is the, your creative partner you’ve been looking for to help streamline all your health tech or medical devices digital marketing and communication needs.
“I had a great experience with Arttia Creative. They understand the biotech industry which is essential for me as a scientist. They have also been able to get on board with the technology and competitive intelligence field which is my area of expertise. The project ran smoothly and very professionally. I love my new brand and I'm proud of my new website! I am excited to continue this adventure with Arttia Creative and their monthly support."
Director, Defoort Consultant
“We wanted experts in the life sciences field. Arttia Creative offered this and their strength lay in teaching us the skills we required rather than just performing tasks for us. The enthusiasm they had for the business and myself but also the total support they gave. We wouldn’t hesitate to recommend you."
Chief Editor and Co-founder, BioTechScope
"The new website really improved traffic to our website. The way the courses are now structured helps people to actually find the links via Google Search."
"Easy and clear communications. Specialization in biotech. Adhere to tight project deadlines. One-stop-shop for all kinds of communications aspects."
Head of Corporate Affairs, Piqur
"Thank you for the amazing work you and your team have done. We are always very satisfied with the creativity, input and dedication you bring to every project."
Senior Marketing Associate, Cognivia
“5 star quality, scheduling and responsiveness. Quality of communication, delivering on deadlines and promises. Very high quality standard. Time management for me as a client."