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Content Creation and Promotion

Understanding the Nuances Between Creative Marketing and Digital Marketing in Life Sciences, Biotech, and Healthcare

May 9, 2024

Effective marketing is paramount in the constantly evolving landscape of the life sciences, biotech, and healthcare.
As companies, especially life science companies, seek to differentiate themselves and capture market share, it is helpful to understand the distinction between creative and digital marketing and how blended together are a powerful combination.

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Unlocking Digital Success: How SEO and Digital Marketing Propel Life Sciences and Healthcare E-Commerce to New Heights

March 16, 2024

In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.

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Professional website copywriting or DIY web copy – a guide for life science companies.

March 11, 2024

In today’s digital marketplace, your website is often the first interaction with a potential customer or client. It may be your only opportunity to make the right impression.
As a biotech, healthcare start-up, or growing medical devices or pharma organisation, you know that you need a high-performing digital presence to generate leads and drive sales. But who’s writing the website copy?

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Empowering Newcastle Science Innovators with Specialised Branding and Digital Marketing Solutions

February 11, 2024

Unlocking the Potential of Newcastle Science Innovators with Expert Branding and Digital Strategy
Nestled in the vibrant city of Newcastle upon Tyne, the Newcastle Scientific Quarter stands as a beacon of innovation and collaboration.

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Unlock the Secret to Impactful Biotech Presentations with PowerPoint

February 9, 2024

When creating impactful presentations, it is imperative to understand that there is an art to working in PowerPoint. It requires someone who understands the fundamentals of good design and how PowerPoint works (and its design restrictions).

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Why Your Biotech Website May Need New Content for the US Market

Why Your Biotech Website May Need New Content for the US Market

February 3, 2023

Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.

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10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now

10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now

December 14, 2022

You’ve just launched a new website.
One of the goals for a new website is for people to find you quickly and to understand what you do – quickly.
To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight.
How do you get the maximum number of visitors to your website as quickly as possible?

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The Power of Messaging for Successful Life Science Ventures

The Power of Messaging for Successful Life Science Ventures

April 21, 2022

Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.

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Why your Life Science Website should be in a Constant State of Flux

Why your Life Science Website should be in a Constant State of Flux

August 20, 2021

We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.

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Your 3-Step Framework for Launching a Life Science Blog

Your 3-Step Framework for Launching a Life Science Blog

July 16, 2021

With strategic planning, a little SEO know-how and some leg work in connecting with others in your field, your life science blog can be a fast-growing source of useful information.

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