The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and qualit, closely tied to your company’s values and culture.Read In Full
We know that everybody, including your customers and investors, is online, reading, researching, looking to connect with the right people in healthcare. Healthcare marketing, therefore, must focus on online lead generation to convert to sales, investment or partnership.Read In Full
[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.Read In Full
Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
Making your business stand-out and demonstrate its remarkable potential is a challenge even at the best of times. So how can you sustain that in a time when major social events create a significant shift in a person’s “normal” day to day priorities?Read In Full
You have just launched your new life science website. It’s possibly been a long project, you and your team are really proud and excited. You celebrate the fact that your new website finally out into the world. But what now?Read In Full
Creating an individual experience for your healthcare website is a powerful way of connecting with your customers. With sophisticated website design, you can create a personalised experience for your visitors, this improves conversions and builds your brand experience.Read In Full