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The Art of Storytelling: Know your customer and know yourself Why Life Science Branding & Storytelling Are Important

Find out Why Life Science Brand Identity and Storytelling are Important

March 12, 2021

The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and qualit, closely tied to your company’s values and culture.

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How Healthcare Companies can Leverage Content Marketing to Drive Sales

January 12, 2021

We know that everybody, including your customers and investors, is online, reading, researching, looking to connect with the right people in healthcare. Healthcare marketing, therefore, must focus on online lead generation to convert to sales, investment or partnership.

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Powerful Social Media Marketing for Life Sciences

Powerful Social Media Marketing for Life Sciences

December 18, 2020

[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.

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The Value of Professional Website Copywriting

The Value of Professional Website Copywriting

August 25, 2020

Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?

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Winning Tactics for a Perfect Life Science LinkedIn Company Page

Winning Tactics for a Perfect Life Science LinkedIn Company Page

July 2, 2020

Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.

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Managing Life Science Marketing

Managing Life Science Marketing in a Time of Social Change

April 17, 2020

Making your business stand-out and demonstrate its remarkable potential is a challenge even at the best of times. So how can you sustain that in a time when major social events create a significant shift in a person’s “normal” day to day priorities?

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Launching Your Life Science Website – Why it’s Just The Start

Launching Your Life Science Website – Why it’s Just The Start

April 17, 2019

You have just launched your new life science website. It’s possibly been a long project, you and your team are really proud and excited. You celebrate the fact that your new website finally out into the world. But what now?

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Healthcare Websites – The Power of Designing For Personalisation

Healthcare Websites – The Power of Designing For Personalisation

December 5, 2018

Creating an individual experience for your healthcare website is a powerful way of connecting with your customers. With sophisticated website design, you can create a personalised experience for your visitors, this improves conversions and builds your brand experience.

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Life Science Content Marketing

How Marketers Can Accelerate Launching Content

November 22, 2018

If your health-tech, life science or healthcare business needs to scale then you need to be creating high volume, high-quality marketing campaigns and content to reach out to your audience and drive traffic.

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Absolutely The Best Creative Content For Scientific Websites

Absolutely The Best Creative Content For Scientific Websites

October 5, 2018

Don’t get left behind or overtaken by newcomers in the online space. Creating content for scientific websites is our focus. We have the creative background and digital knowledge to promote your business and build a global reach.

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