the lab
Business Blogging
Creating Compelling Content for Pharma: Balancing Information and Engagement
Capturing the attention of online audiences is more challenging than ever.
So what should you do?
Content marketing can save the day! This activity can establish your pharmaceutical brand’s positioning and engage your audiences. Creating content for pharma marketing is a must for your business growth, authority and positioning.
The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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Life Sciences Websites: 5 Reasons Why it is an Investment Not an Expense
Wondering what the big deal is about having a professionally produced website or what impact it can have on your biotech or healthcare business?
You’re not alone.
Your 3-Step Framework for Launching a Life Science Blog
With strategic planning, a little SEO know-how and some leg work in connecting with others in your field, your life science blog can be a fast-growing source of useful information.
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Blogging for Life Science: The Why and The How
While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.
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How to use X (Twitter) for Life Science Brand Building and Outreach
Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.
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How to Create a Blog That People and Google Will Love in 4 Clear Steps
Companies that blog have 97% more inbound links. You need to drive traffic to your business website and showcase your expertise. One of the most powerful ways to do this is to regularly create new content via your blog. Your blog is a key element in your Content Marketing strategy. You need to make sure that both your audience and Google can find your blog posts.
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How Do I Start Blogging for My Business?
If your business is online you’ve probably heard about blogging or, can be sometimes called, ‘Content Marketing.’ As part of Content Marketing this form of writing provides in-depth, long form information about you and your business that’s helpful and useful to potential customers. To drive business and traffic business blogging is a critical element of your marketing.
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Arttia Creative’s Top 10 SEO Blogging Boosts: updated for 2018
[Updated for 2018] As one of the most effective Content Marketing types, blogging can boost traffic, engagement, clicks and conversions. So make sure it’s always the best. This post was created in 2015, so I’ve updated it to include the latest best practice for 2018
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