The Lab:
HealthTech
How Healthcare Companies can Leverage Content Marketing to Drive Sales
We know that everybody, including your customers and investors, is online, reading, researching, looking to connect with the right people in healthcare. Healthcare marketing, therefore, must focus on online lead generation to convert to sales, investment or partnership.
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3 Missed Opportunities with an Outdated Life Science Website
Life Science and Biotech is a fast-paced, innovative and exciting sector. The pace of change is an inherent part of the life science landscape. Something you need to reflect as a business. Here are at least 3 missed opportunities with an outdated life science website.
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Life Science Patents – The Basics
Expert Spotlight Intellectual Property: Patents, Designs, Copyright, Trade Marks, Trade Secrets. Find out more on our Expert Spotlight from Stephanie Carr at Definition IP.
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HealthTech is Shaking up Healthcare. Don’t Get Left Behind. Stay Ahead with Digital Marketing
The healthcare digital space is on the rise. Large digital companies such as Google and Apple are taking an ever greater interest in the healthcare sector. You can guarantee they will be and are leveraging their expertise in online marketing take the lead in HealthTech.
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Healthcare Websites – The Power of Designing For Personalisation
Creating an individual experience for your healthcare website is a powerful way of connecting with your customers. With sophisticated website design, you can create a personalised experience for your visitors, this improves conversions and builds your brand experience.
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