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Health Technology
Designing for Health: How Visual Identity Shapes Patient Trust
In all industries, a strong brand is essential. It shapes how you are perceived and promises your customers or clients what they can expect from your company, products, or services.
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FemTech – A Digital Revolution Transforming Women’s Lives
With around 50% of the global population as target customers and market potential above $75 billion by 2025, the Women’s technology health market is rapidly evolving and growing. In 2020, there were more than 1000 start-ups in addition to established tech companies in the FemTech market, all creating products and technological solutions to address women’s health care needs.
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How High are Patient Expectations for Healthcare Websites?
Patients are very proactive with their healthcare-related research. Patients are ever more informed as they explore online. Your existing patients also want to engage with you online. Your healthcare website is essential in this situation. However, the online space can be complicated for health care. Many organisations struggle with conflicting priorities, and regulations and progress can seem daunting. That’s why a specialist healthcare website partner can make a massive difference.
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How Healthcare Companies can Leverage Content Marketing to Drive Sales
We know that everybody, including your customers and investors, is online, reading, researching, looking to connect with the right people in healthcare. Healthcare marketing, therefore, must focus on online lead generation to convert to sales, investment or partnership.
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3 Missed Opportunities with an Outdated Life Science Website
Life Science and Biotech is a fast-paced, innovative and exciting sector. The pace of change is an inherent part of the life science landscape. Something you need to reflect as a business. Here are at least 3 missed opportunities with an outdated life science website.
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SEO and UX a Powerful Combination for Healthcare Websites
Healthcare providers know that in the digital age, patients and clinical advisors turn to online information to find the answers they’re looking for.
Healthcare marketing professionals understand the need to have a well branded online presence, however, creating a highly findable and high converting website can be challenging. How do you make sure you get found then convert browsers into buyers?
Life Science Patents – The Basics
Expert Spotlight Intellectual Property: Patents, Designs, Copyright, Trade Marks, Trade Secrets. Find out more on our Expert Spotlight from Stephanie Carr at Definition IP.
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HealthTech is Shaking up Healthcare. Don’t Get Left Behind. Stay Ahead with Digital Marketing
The healthcare digital space is on the rise. Large digital companies such as Google and Apple are taking an ever greater interest in the healthcare sector. You can guarantee they will be and are leveraging their expertise in online marketing take the lead in HealthTech.
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