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Medical Devices

Understanding the Nuances Between Creative Marketing and Digital Marketing in Life Sciences, Biotech, and Healthcare

May 9, 2024

Effective marketing is paramount in the constantly evolving landscape of the life sciences, biotech, and healthcare.
As companies, especially life science companies, seek to differentiate themselves and capture market share, it is helpful to understand the distinction between creative and digital marketing and how blended together are a powerful combination.

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Crafting the Best Biotech Website: Key Essentials for Success

May 3, 2024

In the fast-evolving biotech industry, having a cutting-edge website is essential for staying competitive and relevant.
A well-crafted website is the cornerstone of your company’s digital presence, offering a pivotal platform for communicating with potential clients, partners, and investors.

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Maximising Life Science Marketing with Fractional Digital Marketing

April 29, 2024

Are you looking for ways to maximise your marketing efforts competitively? In today’s fast-paced world, having a solid online presence is crucial for reaching your target audience(s) and staying ahead of the competition. Using creative marketing strategies and engaging website design, you can effectively showcase your products and services to the most significant amount of potential customers.

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Why your Life Sciences Brand Identity, Website and Digital Marketing Must Work in Harmony

April 19, 2024

Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers.
But where do you start?

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The importance of brand consistency for life science, healthcare, biotech and pharma businesses

April 11, 2024

In an era of heightened competition and consumer expectations, cultivating loyalty and building trust are critical for a brand’s success. To establish a consistent brand presence and build that trust, interactions with your brand must be cohesive across all customer or client brand touchpoints.

That’s where brand consistency comes in.

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How to Ensure Your Emails Won’t Get Blocked following New Requirements from Google and Yahoo – April 2024

March 21, 2024

Every email counts in the competitive world of biotech. As a biotech company, you rely on email to communicate with business partners, stakeholders, and clients.
With stricter email requirements coming into place from Google and Yahoo in April 2024, are you at risk of having your emails flagged as spam or blocked entirely?
This article aims to explain the upcoming changes, what they mean for your company, and how to prepare. Please note that we are not email providers.

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Unlocking Digital Success: How SEO and Digital Marketing Propel Life Sciences and Healthcare E-Commerce to New Heights

March 16, 2024

In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.

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What are website sales landing pages, and when should life science businesses use them?

March 12, 2024

In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales.

But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?

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Professional website copywriting or DIY web copy – a guide for life science companies.

March 11, 2024

In today’s digital marketplace, your website is often the first interaction with a potential customer or client. It may be your only opportunity to make the right impression.
As a biotech, healthcare start-up, or growing medical devices or pharma organisation, you know that you need a high-performing digital presence to generate leads and drive sales. But who’s writing the website copy?

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