the lab
Online Marketing
How life science, biotech and healthcare marketers boost SEO without creating new content
If you’re looking to boost SEO for your life sciences, biotech or healthcare website, your first thought might be to create new content. While this is the right thing to do in certain circumstances, optimising your existing content may actually have a more positive impact. Let’s examine the benefits of reworking existing content versus creating something new.
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Unlocking E-Commerce Success: Essential Digital Marketing Strategies for Life Science Online Stores
In the fast-paced world of e-commerce, staying ahead of the curve is not just beneficial—it’s crucial–the digital landscape continues to evolve, bringing new challenges and opportunities for online retailers.
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SEO is Changing: Essential Insights for Life Sciences, Biotech, and Healthcare Growth
Although search is always evolving, 2024 has already brought unprecedented changes, and there’s more to come. Here, we examine how SEO changes are impacting life sciences, biotech, and healthcare digital marketing and look at ways marketers can prepare for this new era.
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Maximising Life Science Marketing with Fractional Digital Marketing
Are you looking for ways to maximise your marketing efforts competitively? In today’s fast-paced world, having a solid online presence is crucial for reaching your target audience(s) and staying ahead of the competition. Using creative marketing strategies and engaging website design, you can effectively showcase your products and services to the most significant amount of potential customers.
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Why your Life Sciences Brand Identity, Website and Digital Marketing Must Work in Harmony
Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers.
But where do you start?
Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry
Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.
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Maximise Reach and Conversions: Integrating Your Life Science Website with Social Media
Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.
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The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now
You’ve just launched a new website.
One of the goals for a new website is for people to find you quickly and to understand what you do – quickly.
To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight.
How do you get the maximum number of visitors to your website as quickly as possible?
The Future of UK Life Sciences – What is the Vision?
Every industry faces significant disruption and change due to the pandemic. However, the Life Sciences sector was one of those hardest hit. The sheer demand for critical care and personal protective equipment, monitoring and testing technologies, vital medicines, and vaccines meant Life Sciences were under pressure to produce or source products at an unprecedented rate safely.
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