the lab
Online Marketing
Maximising Life Science Marketing with Fractional Digital Marketing
Are you looking for ways to maximise your marketing efforts competitively? In today’s fast-paced world, having a solid online presence is crucial for reaching your target audience(s) and staying ahead of the competition. Using creative marketing strategies and engaging website design, you can effectively showcase your products and services to the most significant amount of potential customers.
Read on...
Why your Life Sciences Brand Identity, Website and Digital Marketing Must Work in Harmony
Increasing brand awareness and generating leads and sales is crucial in the highly competitive and fast-moving life sciences market. As the industry innovates and evolves, a standout online presence has become essential to attract investment, partners, and customers.
But where do you start?
Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry
Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.
Read on...
Maximise Reach and Conversions: Integrating Your Life Science Website with Social Media
Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.
Read on...
The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
Read on...
10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now
You’ve just launched a new website.
One of the goals for a new website is for people to find you quickly and to understand what you do – quickly.
To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight.
How do you get the maximum number of visitors to your website as quickly as possible?
The Future of UK Life Sciences – What is the Vision?
Every industry faces significant disruption and change due to the pandemic. However, the Life Sciences sector was one of those hardest hit. The sheer demand for critical care and personal protective equipment, monitoring and testing technologies, vital medicines, and vaccines meant Life Sciences were under pressure to produce or source products at an unprecedented rate safely.
Read on...
Blogging for Life Science: The Why and The How
While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.
Read on...
Find out Why Life Science Brand Identity and Storytelling are Important
The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.
Read on...
3 Major Pitfalls to Avoid When Using Press Releases to Send Traffic to Your Life Science website
In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?