Search Engine Optimisation
Google Analytics 4 replaces Universal Analytics from July 2023. What does the change mean for your website and digital marketing? Web analytics is essential for all businesses who wish to drive business from their website, including the life sciences sector, whether you have an e-commerce or business website. Google Analytics tracks data and website activity, providing…Read In Full
Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.Read In Full
In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?
Why invest in SEO marketing for your life science business or organisation?
In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.
Offline life science events can have a dramatic effect on your online activity. An offline life science event is a valuable experience which can be used to impact your online visibility, brand and search results.
Each aspect of the event can be leveraged for your promotion. The trick is to consider a link building and SEO strategy from the start. This can add substantial visibility for your life science brand online.
Healthcare providers know that in the digital age, patients and clinical advisors turn to online information to find the answers they’re looking for.
Healthcare marketing professionals understand the need to have a well branded online presence, however, creating a highly findable and high converting website can be challenging. How do you make sure you get found then convert browsers into buyers?
Life Sciences, Healthcare and Biotech sectors are finally starting to invest in their online presence. We know you have focused on the industry traditional promotional routes of conferences and sales teams. When you move to the online space visibility from the start is important to focus on.Read In Full
Creating an individual experience for your healthcare website is a powerful way of connecting with your customers. With sophisticated website design, you can create a personalised experience for your visitors, this improves conversions and builds your brand experience.Read In Full
E-commerce for life science research resources and healthcare products continues to grow year on year. Although the life science research industry has been slow to adopt e-commerce as part of their business plan, it is proving to be a substantial growth area. With customers becoming more willing to buy your type of products online, as long as the process is as easy and smooth as possible.Read In Full