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Creating Compelling Content for Pharma: Balancing Information and Engagement

July 3, 2024

Capturing the attention of online audiences is more challenging than ever.
So what should you do?
Content marketing can save the day! This activity can establish your pharmaceutical brand’s positioning and engage your audiences. Creating content for pharma marketing is a must for your business growth, authority and positioning.

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Understanding the Nuances Between Creative Marketing and Digital Marketing in Life Sciences, Biotech, and Healthcare

May 9, 2024

Effective marketing is paramount in the constantly evolving landscape of the life sciences, biotech, and healthcare.
As companies, especially life science companies, seek to differentiate themselves and capture market share, it is helpful to understand the distinction between creative and digital marketing and how blended together are a powerful combination.

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Unlocking Digital Success: How SEO and Digital Marketing Propel Life Sciences and Healthcare E-Commerce to New Heights

March 16, 2024

In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.

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Why Your Biotech Website May Need New Content for the US Market

Why Your Biotech Website May Need New Content for the US Market

February 3, 2023

Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.

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The Importance of Expertise, Authority and Trust in Biotech Websites

January 26, 2023

Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.

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The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites

The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites

November 2, 2022

As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative.
Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.

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Google Analytics 4 replaces Universal Analytics

Google Analytics 4 Replaces Universal Analytics – How Does This Impact Your Digital Marketing

May 5, 2022

Google Analytics 4 replaces Universal Analytics from July 2023. What…

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The Power of Messaging for Successful Life Science Ventures

The Power of Messaging for Successful Life Science Ventures

April 21, 2022

Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.

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Why your Life Science Website should be in a Constant State of Flux

Why your Life Science Website should be in a Constant State of Flux

August 20, 2021

We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.

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The Art of Storytelling: Know your customer and know yourself Why Life Science Branding & Storytelling Are Important

Find out Why Life Science Brand Identity and Storytelling are Important

March 12, 2021

The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.

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