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Unlocking Growth. How to Build a Profitable Private Healthcare Company Brand Online

April 7, 2025

In today’s competitive, patient-driven landscape, a brand is far more…

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Maximising SEO Strategies for Life Sciences – Your questions answered

March 4, 2025

We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.

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How Digital Marketing for Life Sciences Delivers Greater Impact Than In-Person Events

October 5, 2024

Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.

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SEO is Changing: Essential Insights for Life Sciences, Biotech, and Healthcare Growth

August 1, 2024

Although search is always evolving, 2024 has already brought unprecedented changes, and there’s more to come. Here, we examine how SEO changes are impacting life sciences, biotech, and healthcare digital marketing and look at ways marketers can prepare for this new era.

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Creating Compelling Content for Pharma: Balancing Information and Engagement

July 3, 2024

Capturing the attention of online audiences is more challenging than ever.
So what should you do?
Content marketing can save the day! This activity can establish your pharmaceutical brand’s positioning and engage your audiences. Creating content for pharma marketing is a must for your business growth, authority and positioning.

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Understanding the Nuances Between Creative Marketing and Digital Marketing in Life Sciences, Biotech, and Healthcare

May 9, 2024

Effective marketing is paramount in the constantly evolving landscape of the life sciences, biotech, and healthcare.
As companies, especially life science companies, seek to differentiate themselves and capture market share, it is helpful to understand the distinction between creative and digital marketing and how blended together are a powerful combination.

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Unlocking Digital Success: How SEO and Digital Marketing Propel Life Sciences and Healthcare E-Commerce to New Heights

March 16, 2024

In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.

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Why Your Biotech Website May Need New Content for the US Market

Why Your Biotech Website May Need New Content for the US Market

February 3, 2023

Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.

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The Importance of Expertise, Authority and Trust in Biotech Websites

January 26, 2023

Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.

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The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites

The Reason Why Expertise, Authority and Trust are Critical for Biotech Websites

November 2, 2022

As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative.
Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.

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