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The Lab:

Conversion Optimisation

Why your Life Science Website should be in a Constant State of Flux

Why your Life Science Website should be in a Constant State of Flux

August 20, 2021

We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.

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The Art of Storytelling: Know your customer and know yourself Why Life Science Branding & Storytelling Are Important

Find out Why Life Science Brand Identity and Storytelling are Important

March 12, 2021

The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.

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The Value of Professional Website Copywriting

The Value of Professional Website Copywriting

August 25, 2020

Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?

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Time to Talk. Why Life Science Companies Should Optimise Their Website for a Conversation

Time to Talk. Why Life Science Companies Should Optimise Their Website for a Conversation

February 12, 2020

Making time to talk. Conversations, chatting, personal connections, creating a dialogue… these are the lifeblood of building any business. People buy from people. Online and digital can feel distant, a little impersonal. Arttia Creative is here to change that, it’s what we do every day for our life science clients.

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