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life science marketing

Why your Life Science Website should be in a Constant State of Flux

Why your Life Science Website should be in a Constant State of Flux

August 20, 2021

We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.

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Your 3-Step Framework for Launching a Life Science Blog

Your 3-Step Framework for Launching a Life Science Blog

July 16, 2021

With strategic planning, a little SEO know-how and some leg work in connecting with others in your field, your life science blog can be a fast-growing source of useful information.

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Blogging for Life Science: The Why and The How

May 26, 2021

While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.

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How to use Twitter for Life Science Brand Building and Outreach

How to use Twitter for Life Science Brand Building and Outreach

May 12, 2021

Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.

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What Delivers Greater ROI than a Life Science Conference

What Delivers Greater ROI than a Life Science Conference?

April 12, 2021

In early 2020, marketing departments were finalising the details of their plan for a busy year ahead, including their conferences and workshops.
And then the COVID-19 pandemic hit. Life science businesses began to re-evaluate what 2020 would look like as in-person events were cancelled, and their marketing teams looked for new ways to reach their customers.

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How-to-Tell-a-Compelling-and-Engaging-Story-on-Your-Life-Sciences-Website

How to Tell a Compelling and Engaging Story on Your Life Sciences Website

April 7, 2021

Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.

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The Art of Storytelling: Know your customer and know yourself Why Life Science Branding & Storytelling Are Important

Find out Why Life Science Brand Identity and Storytelling are Important

March 12, 2021

The Art of Storytelling: Know your customer and know yourself. Your life science branding is how people perceive your organisation or product. Brands are distinctive and highlight particular qualities such as reliability and quality, closely tied to your company’s values and culture.

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Powerful Social Media Marketing for Life Sciences

Powerful Social Media Marketing for Life Sciences

December 18, 2020

[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.

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The Value of Professional Website Copywriting

The Value of Professional Website Copywriting

August 25, 2020

Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?

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Is Your life Science Website Attracting the Best Life Science Talent

Is Your Website Attracting the Best Life Science Talent?

July 9, 2020

Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.

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