Skip to content

The Lab:

Life Science

How a Seamless User Journey Helps Create a Powerful User Experience

How a Seamless User Journey Helps Create a Powerful User Experience

March 28, 2021

Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.

Read In Full
What Will This Year Bring for Global Life Sciences

What Will This Year Bring for Global Life Sciences

January 6, 2021

[Guest Article] The speed at which the biotechnology and pharmaceutical industry (supported by public and academic research) have developed these vaccines is truly staggering. Behind the headlines there has been an unprecedented international collaborative effort. In the UK Life Sciences investments in years prior to the crisis, has enabled the biomanufacturing community to respond in a co-ordinated and rapid fashion.

Read In Full
Powerful Social Media Marketing for Life Sciences

Powerful Social Media Marketing for Life Sciences

December 18, 2020

[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.

Read In Full
Proven Benefits of a Discovery Workshop for your Website Project

Proven Benefits of a Discovery Workshop for your Website Project

October 30, 2020

[NEW PROJECTS] At Arttia Creative our unique website project Discovery Workshop is a vital step that covers a great deal in a short amount of time.
It turns the multi-layered thoughts and insights that you, and others, hold in your head into a meaningful set of criteria to deliver exactly what you want to say about your business and how best to reflect that on-line.

Read In Full
Website Copywriting Services

Powerful Website Copywriting – What We Need from You

September 15, 2020

At Arttia Creative our hand-picked team of professional website content and copywriters are skilled in creating engaging content, but they don’t know your life science business like you do. Yes, they are proficient in doing research, and they may have experience in your industry, but to do a great job, they need you to share information, personal insights and knowledge.

Read In Full
Send Traffic to Your Life Science website

3 Major Pitfalls to Avoid When Using Press Releases to Send Traffic to Your Life Science website

July 26, 2020

In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?

Read In Full
SEO For Life Science Marketers. What You Need To Know.

SEO For Life Science Marketers. What You Need To Know.

July 20, 2020

Why invest in SEO marketing for your life science business or organisation?
In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.

Read In Full
Is Your life Science Website Attracting the Best Life Science Talent

Is Your Website Attracting the Best Life Science Talent?

July 9, 2020

Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.

Read In Full
Winning Tactics for a Perfect Life Science LinkedIn Company Page

Winning Tactics for a Perfect Life Science LinkedIn Company Page

July 2, 2020

Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.

Read In Full

How to Plan a Photoshoot for your Life Science Website

June 10, 2020

Photography for your life science website is a critical element of the design impact of your online presence. Unique photography produced specifically for your website project will ensure your website is unlike anyone else’s.
But how do you get photo’s you need?

Read In Full
Scroll To Top