How to Avoid 3 Major Pitfalls When Using Press Releases to Send Traffic to Your Life Science website
In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?
Why invest in SEO marketing for your life science business or organisation?
In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.
Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.Read In Full
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
Photography for your life science website is a critical element of the design impact of your online presence. Unique photography produced specifically for your website project will ensure your website is unlike anyone else’s.
But how do you get photo’s you need?
Linkedin for Life Sciences. Part 1. Traditionally, the life sciences sector has been slow on the take up of digital marketing platforms – despite being one of the most innovative and technical disciplines. Linkedin is particularly relevant for life sciences and healthcare, with the focus here being more ‘business-centred’ it’s a powerful place to share your story, make connections and find the best talent.Read In Full
Perhaps you need to develop a strategy to move your biotech business forward and don’t know where to start? How often have you seen well-formulated strategies fall by the wayside?Read In Full
No matter where or how your organisation began, no matter what the spark that brought it into being, the story that sits behind your life science business is unique.Read In Full
Making your business stand-out and demonstrate its remarkable potential is a challenge even at the best of times. So how can you sustain that in a time when major social events create a significant shift in a person’s “normal” day to day priorities?Read In Full
Our expertise is giving your life science business what it needs to connect with your audiences 24 hours a day, 365 days a year. Global events mean this could be more important than ever. What can you do at this point to keep your business active and engaged with audiences?Read In Full