the lab
Life Science
Three Things High-growth Biotechs Often Miss When They’re Ready to Expand
Your biotech company has a solid business behind it. Growth can feel both exciting and daunting. You want and need to get this phase of your business right.
You’re no longer at the stage of proving that your science has potential. You’ve already built credibility. You may have investment, partnerships, promising data, a growing team, and conversations opening up across new markets.
How Life Science Marketers Can Create Branded Content That Builds Trust
In life sciences, every piece of content carries weight. A website page, a thought leadership article, a conference brochure, a case study, or a LinkedIn post does more than fill a channel. It shapes how investors, partners, clinicians, researchers, and prospective clients understand your business.
How to Re-engineer Your Website to Attract Qualified Leads in Healthcare and Life Sciences
Your website needs to look more than professional and well-designed. For biotech, medical, and healthcare ventures, your website needs to explain complex ideas clearly, build trust quickly, and guide the right visitors towards meaningful action.
When Should Life Science Marketers Optimise, Not Overhaul, Their Website
For many life science, biotech and healthcare teams, the first instinct is to think an underperforming website needs a complete rebuild. Sometimes that is true.
But sometimes, a faster or more commercial decision can be not to replace everything. It is to improve what already exists.
How to Redesign Your CRO Website for Lead Generation Success
Biotech and pharma companies don’t browse CRO websites for fun. They arrive with urgency, and a list of questions they need answered before they’ll even consider a call.
Can you deliver in their therapeutic area?
Can you handle complex studies?
Will you protect data, follow the process, and stay compliant?
And, crucially, can you make it easy for them to take the next step?
STEM to STEAM: The Power of Creative Thinking in Science and Healthcare
For a long time, STEM — Science, Technology, Engineering, and Mathematics — has been the key areas of study that drive modern progress. However, we believe something vital and possibly more important has been missing from that equation.
Ensuring Regulatory-Compliant Content and Marketing
All websites must meet general regulatory standards, but life sciences,…
Lead Generation for Life Sciences. Attract, Engage, and Convert
Transform your life sciences business with a lead generation machine!
Generating high-quality leads in any business can feel like searching for a needle in a haystack, sometimes even more so in the life sciences sector.
Growing your business and attracting qualified business leads can be challenging and costly.
From Spin-outs to the Future of Life Sciences. Insight from BioFocus 2025
Early in June 2025, we had the pleasure of attending the BioFocus 2025 conference at the Catalyst building, nestled in the heart of the Helix Science Park in Newcastle upon Tyne. Hosted by Bionow, this annual event brought together life sciences professionals, innovators, and advocates from across the North of England—and what a day it was.
The Surprising Impact of Design Expertise in Life Sciences, Biotech, and Healthcare Success
In a world where almost anyone can download a design app and throw a logo together, it’s easy to underestimate the actual value of expert design. But when your business operates in the intricate, fast-moving worlds of life sciences, biotech, and healthcare, design becomes more than a “nice to have.” It’s a business-critical investment.