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Life Science

The Future of UK Life Sciences – What is the Vision?

October 15, 2021

Every industry faces significant disruption and change due to the pandemic. However, the Life Sciences sector was one of those hardest hit. The sheer demand for critical care and personal protective equipment, monitoring and testing technologies, vital medicines, and vaccines meant Life Sciences were under pressure to produce or source products at an unprecedented rate safely.

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Medical Website Legal Requirements

Medical Website Legal Requirements

September 16, 2021

Life science, biotech, healthcare and the pharmaceutical sector are heavily regulated. You navigate complex laws, regulations and guidelines at every stage of a product life cycle.

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Why your Life Science Website should be in a Constant State of Flux

Why your Life Science Website should be in a Constant State of Flux

August 20, 2021

We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.

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Blogging for Life Science: The Why and The How

May 26, 2021

While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.

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How to use Twitter for Life Science Brand Building and Outreach

How to use Twitter for Life Science Brand Building and Outreach

May 12, 2021

Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.

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What Delivers Greater ROI than a Life Science Conference

What Delivers Greater ROI than a Life Science Conference?

April 12, 2021

In early 2020, marketing departments were finalising the details of their plan for a busy year ahead, including their conferences and workshops.
And then the COVID-19 pandemic hit. Life science businesses began to re-evaluate what 2020 would look like as in-person events were cancelled, and their marketing teams looked for new ways to reach their customers.

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How-to-Tell-a-Compelling-and-Engaging-Story-on-Your-Life-Sciences-Website

How to Tell a Compelling and Engaging Story on Your Life Sciences Website

April 7, 2021

Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.

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How a Seamless User Journey Helps Create a Powerful User Experience

How a Seamless User Journey Helps Create a Powerful User Experience

March 28, 2021

Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.

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What Will This Year Bring for Global Life Sciences

What Will This Year Bring for Global Life Sciences

January 6, 2021

[Guest Article] The speed at which the biotechnology and pharmaceutical industry (supported by public and academic research) have developed these vaccines is truly staggering. Behind the headlines there has been an unprecedented international collaborative effort. In the UK Life Sciences investments in years prior to the crisis, has enabled the biomanufacturing community to respond in a co-ordinated and rapid fashion.

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Powerful Social Media Marketing for Life Sciences

Powerful Social Media Marketing for Life Sciences

December 18, 2020

[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.

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