Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn't cover everything you need to include when showcasing your expertise, building authority and gaining trust.

The purpose of a brief is to set expectations, specify objectives, identify the target audience, communicate the brand requirements, set timeframes and responsibilities. A brief should be the starting point for a two-way conversation, a guide to your business and a description of the problems or opportunities you face. Great briefs inspire creativity and build that all-important relationship between you and the brand, website or marketing consultancy. It shouldn't define the scope.

You've just launched a new website. One of the goals for a new website is for people to find you quickly and to understand what you do – quickly. To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight. How do you get the maximum number of visitors to your website as quickly as possible?

As Biotech ventures, science and technology are at the heart of what you do. As creatives, storytelling and narrative, and visual communications are at the heart of what we do here at Arttia Creative. Combining these two areas of expertise will create your ideal business-driving website. Your biotech website is often the first place your audiences will visit to learn more about what you do.

Wondering what the big deal is about having a professionally produced website or what impact it can have on your biotech or healthcare business? You’re not alone.

You need a team of life sciences experts with a flair for detective work. There are challenges when developing and designing a website for the life sciences sector.

Innovation Forum Interview. Building brand recognition is a long-term endeavour. If you're a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them will drive their first impression of your company.

Google Analytics 4 replaces Universal Analytics from July 2023. What does the change mean for your website and digital marketing? Web analytics is essential for all businesses who wish to drive business from their website, including the life sciences sector, whether you have an e-commerce or business website. Google Analytics tracks data and website activity, providing…

Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.

In a recent analysis of startup post-mortems, CB Insights identified 12 common reasons why startups fail – and creating a unique, compelling and coherent brand identity can go a long way to addressing some of the big ones.

With around 50% of the global population as target customers and market potential above $75 billion by 2025, the Women's technology health market is rapidly evolving and growing. In 2020, there were more than 1000 start-ups in addition to established tech companies in the FemTech market, all creating products and technological solutions to address women's health care needs.

[Guest Article] It’s time again for a look at what the year ahead may bring for the Health and Life Sciences industry.

Every industry faces significant disruption and change due to the pandemic. However, the Life Sciences sector was one of those hardest hit. The sheer demand for critical care and personal protective equipment, monitoring and testing technologies, vital medicines, and vaccines meant Life Sciences were under pressure to produce or source products at an unprecedented rate safely.

Life science, biotech, healthcare and the pharmaceutical sector are heavily regulated. You navigate complex laws, regulations and guidelines at every stage of a product life cycle.

We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.

With strategic planning, a little SEO know-how and some leg work in connecting with others in your field, your life science blog can be a fast-growing source of useful information.

While blogs are traditionally considered a platform for writers and thought leaders (and an important marketing tool), they can play a much more important role. Providing a helpful resource designed to inform and guide visitors to whichever solution best fits their needs.

Twitter is still the world’s #1 go-to platform for breaking news, live events, online networking, customer service, conversations, accessing hard to reach people, building relationships, and so much more. Gone are the days when marketers can bulk-automate link-filled spammy tweets. Twitter has evolved and so have its users. Arttia Creative Helps Life Sciences Talk to More People.

In early 2020, marketing departments were finalising the details of their plan for a busy year ahead, including their conferences and workshops. And then the COVID-19 pandemic hit. Life science businesses began to re-evaluate what 2020 would look like as in-person events were cancelled, and their marketing teams looked for new ways to reach their customers.

Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.