Clearly defining consultancy services for competitive technology intelligence
Defoort Consultant, serving the biotechnology and food science sectors, specialises in Competitive Technology Intelligence. With a track record of business success, the company faced a significant challenge: allocating time to enhance its online presence amidst its growing operations. Defoort Consultant sought to revitalise their brand identity and website to reflect their business growth.
expertise delivered
- Brand identity
- Dual language website
- Custom icons
- Website design
- Website UX and UI design
- Image retouching
- Search Optimisation strategy
- Website code and development
- Launch search optimisation
- High-performance website hosting
- Website technical support
Brand Identity
Brand story, values, tone of voice, logo, brand guidelines
Brand Identity: The brief was to create a unique and compelling brand identity that resonated with the client's target audiences with great stand out in the competitive landscape.
Arttia Creative crafted a new brand identity for Defoort Consultant with two different supporting straplines. The brand identity design process involved a deep dive into the company's values, target audience, and competitive landscape. The outcome was a distinctive brand identity seamlessly integrated across all marketing materials, setting a solid foundation for all subsequent digital efforts.
Supported by a comprehensive brand guidance document for brand consistency.
Icons and Graphics
Custom icons to support the brand. Used throughout the website.
Website Design and Development
Website Design: Develop a modern, responsive website that reflects Defoort Consultant's expertise and services in French and English.
We designed and developed a bilingual website in French and English with the new brand identity as our guide. The site was engineered to provide an optimal user experience, with a clear and intuitive navigation structure that guides visitors through Defoort Consultant's consultancy services, workshops, and training offerings. The design emphasised accessibility and responsiveness, ensuring a seamless device experience.
Search Optimisation (SEO)
Arttia Creative consistently implements a solid search strategy before and during a website development project.
We enhanced the Defoort website's visibility and search engine ranking, conducted extensive keyword research and competitor benchmarking, which informed our SEO strategy, which was meticulously implemented throughout the website's content and structure.
Our efforts focused on optimising for relevant keywords that potential clients are likely to use, thereby increasing the likelihood of attracting qualified leads.
