Showcasing the transformative drug discovery of this world leading laboratory
Keltic Pharma approached Arttia Creative to redesign their website to better reflect who they are as a company and showcase their capabilities to potential investors. They needed to create a user-friendly online presence to appeal to investors and those working in drug discovery, specifically new treatments for malaria.
expertise delivered
- Website consultancy
- Assistance with domain name purchase
- Assistance with domain name management
- Website creative design
- Website code and development
- Launch search optimisation
- Video integration
- Copywriting
- High-performance hosting
- Website technical support
Website Design and Development
Established in 2019, Keltic Pharma approached Arttia Creative with the intention of overhauling its existing website to better reflect its innovative stance in biotechnology and attract potential investors. Specialising in drug discovery for Malaria, Neurodegeneration, and severe asthma, Keltic Pharma aimed to present itself as a cutting-edge, professional organisation.
Arttia Creative was tasked with developing a user-friendly online presence that appeals to both investors and professionals in the drug discovery space.
Keltic Pharma is recognised as a pioneer in biotechnology. Founded by three esteemed professors from the University of Glasgow, the company leverages extensive expertise to revolutionise drug discovery processes. With a strong foundation rooted in scientific excellence, Keltic Pharma is dedicated to making significant impacts on healthcare through innovative treatments.
The redesigned website has significantly improved Keltic Pharma’s online presence, reflecting its pioneering spirit and commitment to innovation in drug discovery.
The professional and clean design, combined with a user-focused structure, has not only enhanced user engagement but also increased the visibility to potential investors and partners in the field.
The collaboration between Keltic Pharma and Arttia Creative on the website redesign project underscores the importance of aligning web presence with organisational goals and industry standards.
Through strategic design and development, Arttia Creative has successfully provided Keltic Pharma with a powerful tool to communicate its vision, attract investments, and lead in the biotechnology sector, paving the way for future advancements in drug discovery.
The project included:
Reflect Organisational Identity: The website should be redesigned to reflect Keltic Pharma’s innovative and professional identity.
Showcase Capabilities: To display the company’s expertise and areas of specialisation to attract investors and stakeholders.
Enhanced User Experience: To create an intuitive user journey that facilitates easy access to information and encourages deeper engagement with the content.
Optimise for Mobile and SEO: To ensure the website is responsive across all devices and optimised for search engines to enhance visibility.
Challenges
Complex Information Architecture: Organising extensive content in a user-friendly manner while maintaining a professional look.
Balancing Technical Content with Accessibility: Making highly technical information accessible without oversimplifying the science behind it.
Solutions
Strategic Content Structuring: Arttia Creative developed a cohesive narrative through meticulous user journey planning and information architecture.
Professional Design Elements: Using world-class creative design elements helped position Keltic Pharma as a leader in their field, reinforcing their authority through visual communication.
Responsive Design Implementation: Ensuring the website was fully responsive across various devices, enhancing accessibility and user engagement.
SEO and Content Optimisation: Keyword research and on-page SEO were meticulously planned to improve visibility and attract the right audience.
Interactive Elements: To complement the text and enhance user engagement, include videos, infographics, and high-quality stock images.
Compliance and Updates: Include necessary compliance measures, including GDPR, and an agile framework to update news and breakthroughs regularly.