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With over 20 years of website design experience, we have some great insight into SEO and showcasing your innovations online.
Unlocking Digital Success: How SEO and Digital Marketing Propel Life Sciences and Healthcare E-Commerce to New Heights
In the dynamic and highly competitive fields of life sciences, biotechnology, pharmaceuticals, and healthcare, establishing a solid online presence is vital for success. The digital landscape offers unparalleled growth opportunities, reach, and customer engagement.
What are website sales landing pages, and when should life science businesses use them?
In this era of data-driven marketing, you must leverage every aspect of your digital marketing strategy to maximise your return on investment (ROI). This includes crafting a high-converting sales landing page to turn potential customers who click through from a marketing campaign into sales.
But what are sales landing pages, how do they differ from your website product pages, and when should your life science business use them?
Precision-Crafted SEO for Life Sciences: Navigating the Challenges of Your Industry
Search engine optimisation is essential in digital marketing for life sciences businesses and one of the most powerful ways to help your website’s visibility in a crowded and noisy online marketplace. But SEO is more than one size fits all or a quick fix. Developing an ongoing SEO strategy with focused tactics takes a specialist with knowledge and expertise in the life science sector.
Why Your Biotech Website May Need New Content for the US Market
Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.
The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now
You’ve just launched a new website.
One of the goals for a new website is for people to find you quickly and to understand what you do – quickly.
To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight.
How do you get the maximum number of visitors to your website as quickly as possible?
Google Analytics 4 Replaces Universal Analytics – How Does This Impact Your Digital Marketing
Google Analytics 4 replaces Universal Analytics from July 2023. What does the change mean for your website and digital marketing? Web analytics is essential for all businesses who wish to drive business from their website, including the life sciences sector, whether you have an e-commerce or business website. Google Analytics tracks data and website activity, providing…
How a Seamless User Journey Helps Create a Powerful User Experience
Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.