CASE STUDY | HAYDN GREY

Sector: Copywriter

PROJECT BRIEF

Haydn Grey was in need of a new website and a refreshed brand. They approached Arttia Creative to provide them with a holistic solution. Haydn Grey's original website wasn't driving enquiries and didn't reflect their expertise and a full range of services. They needed a website that was mobile friendly, SEO targeted, easy to navigate together with a design impact, creative flair and personality.

Web Design for Copywriters
Web Design Newcastle
Branding Design Newcastle

"Superb service at every stage of the process of creating my new website. From the initial branding ideas to the SEO refinements - I can’t recommend Arttia Creative highly enough. A pleasure to work with".  Katherine Wildman/Haydn Grey Ltd.

BUSINESS IMPACT

  • Increased quality and quantity of enquiries
  • Page session increased by 38%
  • Average session duration increased by 89%
  • Page views increased by 17%
  • Bounce rate reduced by 10%

SOLUTIONS AND DELIVERABLES

  • Branding Development
  • Website Content Guidance
  • Search Engine Optimisation
  • Responsive Web Design

"How Belinda White [Arttia Creative] rocked my world in 2015. After commissioning Belinda to redesign, rebrand and redevelop my website, I saw a dramatic upturn in both online and telephone enquiries. This, coupled with the fact that the enquiries came from national and international brands, has meant that 2015 was my most successful and profitable year to date. Of the 70% increase in leads, 60% were of excellent quality and led to challenging and profitable projects. Traffic to the website has more than doubled, and I have increased subscribers to my mailing list by 75%. I can now take calls from prospects with the confidence of knowing that my website reflects my business as it is today and as I want it to be in the coming years. Belinda’s [Arttia Creative] work is of the highest standard, and I take comfort in the fact that she is happy to support me with Search Engine Optimisation insights and help as my business grows and develops".
Katherine Wildman/Haydn Grey Ltd.

PROJECT DELIVERY

Brand Design Newcastle

Brand Development

Working closely with Haydn Grey we developed a distinctive, modern and flexible brand design that has proven to deliver the brand stand-out that Katherine required.

Web Design Newcastle

Web Design

Creating a mobile friendly, high definition website to showcase their copywriting and photography expertise with a distinctive, personality-driven design. SEO optimised content and a well branded, structured site with a fluid user journey.

Web Design Newcastle

Launch SEO

Keyword research, search strategy report and guidance regarding mapping the best keywords to the site structure. Fully optimised for launch, website on page Search Engine Optimisation.

BEFORE AND AFTER SCREEN SHOTS

Web Design Newcastle

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