Smart Biotech Website Strategies to Beat Google’s AI and Attract Visitors
In the ever-shifting landscape of search, Google’s AI-driven summaries, sometimes called “zero-click search results”, have changed how people interact with websites. Users can now glean insights, facts, or solutions without having to click through to the source.
So does that mean website clicks and SEO are dead? Absolutely not.
How to Design a Website That Still Gets Visits—Even When Google Shows AI Summaries
Now, more than ever, it’s essential for healthcare and life science companies to build websites that offer undeniable value, both to search engines and to human visitors. At Arttia Creative, we believe a strategically designed website, paired with a strong SEO foundation, will continue to attract high-quality visits, no matter how AI evolves.
Here’s how and why your website still matters—and what’s needed to thrive in this new search landscape.
AI summaries highlight, but don’t replace your website content
Let’s be clear: AI overviews are pulled from somewhere. And that "somewhere" is often your website. If your content is expertly crafted, factually accurate, and well-structured, Google is more likely to feature it in summaries—and give you attribution. That spotlight leads curious users straight to you.
The better your content, the more likely you are to be cited in AI overviews. You don’t want to be invisible—you want to be the source of truth.
Web design still influences clicks and conversions
Imagine this: someone sees your brand mentioned in an AI snippet and clicks through out of curiosity. What they land on needs to be more than just “informational”—it needs to be captivating, intuitive, and on-brand.
That’s where stunning, high-performing life sciences websites come in.
A sleek, modern design signals professionalism. Thoughtful user journeys make navigation seamless. Clear calls to action drive engagement. Without these, even if you are cited, you’ll lose the visitor instantly.
At Arttia Creative, our work in life sciences and healthcare website design, biotech branding, and life science digital strategy ensures that first impressions become lasting connections.
Keywords are evolving and not dying
The traditional use of keywords, stuffing them into every header and paragraph, is outdated. But strategic keyword placement remains essential for visibility.
AI and search engines now rely on semantically rich content that answers intent-based queries. That means:
- Crafting pages around topics, not just keywords
- Using natural language that mirrors how your audience actually asks questions
- Including structured data to help search engines understand and contextualise your content
As a biotech content marketing agency, we understand how to integrate high-value, industry-relevant search terms—such as emerging biotech CRO company, biotech startup funding, biotech laboratory, clinical-stage oncology research, or biotech software provider—in a way that elevates your search visibility without compromising clarity or scientific credibility.
People and visitors still want to explore, not just skim
While AI might provide quick answers, many users, especially in the health, biotech, and life sciences sectors, want and need depth. They’re researchers, clinicians, academics, or investors. They want to dig into data, understand processes, evaluate expertise, and assess credibility.
A stunning website with immersive storytelling, elegant graphics, and expert-level detail can deliver this—and set you apart from competitors with “just the basics.”
Whether it’s life science website design, medical device web development, or pharma product information, your website is your digital headquarters. We make it count.
Trust is created through design and detail
AI can answer questions. But it can’t build trust. That’s the job of your website.
Your audience wants to know:
- Who are you?
- What’s your expertise?
- Can I trust your data?
- Are you credible in your field?
This is where elements like testimonials, case studies, thought leadership content, awards, accreditations, and professional photography come in. They build confidence—and they’re things AI snippets can’t fully replicate.
In industries where innovation meets regulation, trust is paramount. A well-structured website that exudes professionalism and clarity goes a long way.
SEO is now holistic and human-centric
At Arttia Creative, we’ve evolved SEO from a technical checklist to a human-focused strategy. We look at:
- Search intent: What are people really looking for?
- User journeys: How can we guide them toward action?
- Content strategy: What questions do we answer that no one else does?
- Technical performance: Is the site fast, secure, and mobile-first?
This approach aligns perfectly with how Google’s AI ranks and presents content⁵. If your website is optimised for people first, SEO success naturally follows.
The Takeaway.
In a world of AI summaries and zero-click searches, your website isn’t obsolete—it’s foundational.
It must:
- Demonstrate authority
- Convert visibility into engagement
- Turn clicks into trust
- Make your brand memorable
And yes, SEO still matters. So does exceptional healthcare website design, clarity in biotech content marketing, and bold visual identity across all life science digital communications.
Your website isn’t just a destination. It’s your story, your voice, your proof. And in a world where AI gets the first word, it’s your site that can have the final say.
Need help standing out in the AI search age?
Arttia Creative is your specialist healthcare digital agency, here to craft websites that perform beautifully, rank confidently, and reflect the cutting-edge work you do.
Let’s create something extraordinary—because your work deserves nothing less.
Belinda White | Creative Director