Website wellness, ante and postnatal fitness and personal trainer
Debbie Donaldson, Personal training and fitness expert, sought a complete redesign and development of her website to enhance user experience, improve content management capabilities, and boost her digital presence through optimised design and functionality. The project focused on using the latest design and user experience techniques to create a mobile-friendly website, with the client being able to manage content independently through a user-friendly dashboard.
expertise delivered
- Digital strategy
- Website design
- UX design
- UI design
- Wire-frames
- Video integration
- Content creation
- Content proofreading
- Website development
- Booking integration
- Mobile responsive
- Launch search engine optimisation
Website Design and Development
Discovery Phase:
Arttia Creative conducted in-depth consultations with Debbie to understand her vision and requirements.
It has developed a detailed content architecture and sitemap outlining the website's structure.
Web Design and Creatives:
We implemented the latest design trends to create a visually appealing and modern interface.
We created custom graphics and interactive elements to enhance visual communication and user engagement.
Website Build and Mobile Optimisation:
We constructed the website using responsive design techniques to ensure functionality across various devices and screen sizes. We optimised all site elements for speed and responsiveness to improve the mobile user experience.
Integration of Google Analytics and Search Console:
Set up analytics tools to enable detailed tracking of user interactions and website performance metrics.
Testing and Launch:
We conducted comprehensive beta testing to identify and rectify any issues before the public launch.
She managed the launch process smoothly to minimise downtime and ensure a seamless transition.
Training and Support:
Arttia Creative provided face-to-face training sessions to Debbie, empowering her to manage her website independently.
This project exemplifies best practices in web design and development, resulting in a robust digital platform that supports Debbie Donaldson's business goals. Through a collaborative approach and a focus on user-centric design, we delivered a comprehensive solution that not only meets but exceeds client expectations. The success of this project underscores our commitment to delivering high-quality digital experiences that empower clients and enhance their digital strategy.
Enhanced Digital Presence: The new website significantly improved Debbie's online visibility and user engagement.
Increased Traffic and User Retention: The new website increased traffic volume and improved user retention rates.
Empowered Client Management: Debbie can now efficiently update content, ensuring her website remains fresh and relevant.
Data-Driven Decisions: The integration of analytical tools allows for informed decision-making based on user behaviour and website performance.
