Life Sciences Innovation Hub
Charnwood Campus, nestled in the thriving Midlands life sciences ecosystem in the United Kingdom, is a hub of innovation and business growth. Surrounded by a network of over 1,000 MedTech companies and large pharmaceutical organizations, the campus contributes significantly to the region’s £25 billion GVA. Spanning 70 acres of picturesque landscape, it offers a blend of nature and cutting-edge facilities, ideal for start-ups and established businesses. The campus provides ready-to-use laboratories, office spaces, and extensive development land.
In collaboration with Charnwood Campus’s marketing team, Arttia Creative reimagined the visitor experience through a redesigned website. This digital transformation effectively showcases the campus’s diverse offerings, from property options and business support services to meeting rooms and career development opportunities. A vital feature of this project was the creation of an immersive 3D interactive campus map, offering a detailed and engaging virtual exploration of the site.
- Digital Strategy
- SEO Strategy
- Information Architecture
- Website Design
- Style boards
- Website Development
- UX Design
- UI Design
- Online Events
- Mobile Responsive
- Website Tech support
- Website Hosting
- Audience profiling
- Video hosting
- Content Creation
- Custom icons
- Campus maps
- Interactive Campus Map
- Conference assets
Website Design and Development
Arttia Creative's project with Charnwood Campus exemplifies a holistic and multi-faceted approach to website design and digital marketing tailored specifically for the life sciences sector. Charnwood Campus, recognised as the country's first Life Sciences Opportunity Zone, required a dynamic and engaging online presence to effectively promote its diverse offerings, including property options, event spaces, and business support services.
Through this project, Arttia Creative effectively captured and communicated the essence of Charnwood Campus, emphasising its role as a hub for life sciences innovation.
The new website showcased the property offerings and the campus's commitment to supporting business growth and innovation in the life sciences community.
Including features like the 3D interactive campus map and comprehensive visual elements, it enhanced the visitor experience, providing an immersive and informative journey through Charnwood Campus's offerings.
This project underscores Arttia Creative's expertise in creating digital experiences that align with their client's unique needs and goals in the life sciences, biotech, and healthcare sectors.
Arttia Creative's comprehensive suite of services for this project included:
Digital and SEO Strategy: The project's foundation was laid with a robust digital strategy complemented by a targeted SEO strategy to enhance online visibility and effectively reach the appropriate audience.
Information Architecture and Wireframes: A structured approach to organising content was implemented, ensuring a user-friendly experience. Wireframes were created to visualise the layout and flow of the website.
Website Design and Development: Arttia Creative designed a visually appealing and functional website, further developed with advanced web technologies to ensure a seamless user experience.
Style Boards: These were used to guide the visual aspects of the website, ensuring consistency with Charnwood Campus's brand identity.
UX and UI Design: The focus was on creating an intuitive and engaging user interface, ensuring ease of navigation and interaction for visitors.
Online Events and Mobile Responsiveness: The website supported online events and was optimised for mobile devices, ensuring accessibility and engagement for users on various platforms.
Technical Support and Hosting: Continuous technical support and reliable hosting services were provided, crucial for maintaining the website's performance.
Audience Profiling, Copywriting, and Content Creation: A deep understanding of the target audience informed the creation of compelling content and copywriting tailored to resonate with potential clients and partners.
Infographics, Custom Icons, and Campus Maps: These visual elements were designed to simplify complex information and enhance user engagement.
Interactive Campus Map: A standout feature was the 3D interactive map, providing an innovative way for visitors to explore the campus virtually.
Graphics, Photography, and Conference Assets: High-quality graphics and photography were used to visually showcase the campus, while bespoke conference assets were created to support events hosted by Charnwood Campus.
Custom location plan and site map illustration
Working with the marketing team at Charnwood Campus, we designed and developed a new comprehensive visitor experience that showcased the properties and the business support services, meeting rooms, events and career development opportunities.
We incorporated video alongside campus photography to bring the website to life and highlight the community and beautiful campus surroundings.
We illustrated and developed a new campus plan presented on the website as an interactive experience for website visitors to gain a clear understanding of the different areas of the campus and how to find businesses or facilities easily.
“The new website has been amazingly well received.”