Project Objective: To strengthen Crown Bioscience’s digital presence through high-quality, insightful content aligning with its mission to advance oncology and immuno-oncology research. Providing scientific and medical-focused copywriting and supporting graphics.

Background
Crown Bioscience is a prominent global contract research organisation (CRO) that excels in providing cutting-edge services across discovery, preclinical, and translational platforms in oncology and immuno-oncology.

With a mission to advance oncological therapeutics, Crown Bioscience sought to elevate its online presence to reflect its expertise and industry leadership.

Acknowledging the need for specialised content that resonates with scientific professionals and stakeholders, Crown Bioscience partnered with Arttia Creative. Known for our expertise in life sciences and digital marketing, Arttia Creative was tasked to create engaging and informative content enriched with robust data visualisations and optimised for search engines, over a 12-month period.

Challenge
The primary challenge was to produce content that was not only scientifically accurate but also engaging and accessible to a diverse audience, including industry experts, academic researchers, and potential clients in the biotech and pharma sectors. Furthermore, the content needed to be optimised for search engines to enhance visibility and drive targeted traffic to Crown Bioscience’s website.

Strategy
The approach taken by Arttia Creative involved several key phases:

1. In-depth Research: Our team conducted extensive research to deeply understand the current advancements and trends in oncology and immuno-oncology. This allowed us to identify relevant topics that resonate with Crown Bioscience’s audiences and objectives.
2. Content Creation with a Specialised Focus: Leveraging our expertise in life sciences,articles were crafted, offering unique insights and the latest findings relevant to oncology drugs and therapies. Each copywriting piece was tailored to reflect Crown Bioscience’s authoritative voice in the industry.
3. Data Visualisations: When required, we incorporated custom data graphics to complement our insightful articles. These visual elements were designed to present complex scientific data in a more digestible and engaging format, facilitating better understanding and retention for readers.
4. SEO Optimisations: Our SEO experts employed on-page strategies to ensure the copywriting and content were fully optimised for search engines.

Execution
The project delivered a 12-month publishing schedule of articles designed to help with the client's positioning and website traffic.

Results
The collaboration between Crown Bioscience and Arttia Creative yielded significant outcomes:

• Enhanced Engagement: The specialised content led to increased engagement among the target audience, as evidenced by longer page visits and lower bounce rates.
• Improved SEO Performance: The articles achieved higher search rankings for targeted keywords, boosting organic traffic.
• Elevated Brand Authority: By consistently producing high-quality, relevant content, Crown Bioscience has strengthened its position as a leader in oncology research.

Conclusion
Through strategic planning, expert execution, and continuous collaboration, Arttia Creative successfully enhanced Crown Bioscience’s digital footprint. This project exemplifies how specialised content, combined with SEO and data visualisation, can profoundly impact a science-focused organisation’s online presence and authority in a competitive industry.