Project Objective: To strengthen Crown Bioscience’s digital presence through high-quality, insightful content aligning with its mission to advance oncology and immuno-oncology research.

Background
Crown Bioscience is a prominent global contract research organisation (CRO) that excels in providing cutting-edge services across discovery, preclinical, and translational platforms in oncology and immuno-oncology.

With a mission deeply rooted in enhancing the development of oncological therapeutics, Crown Bioscience aimed to elevate its online presence to reflect its expertise and industry leadership.

Acknowledging the need for specialised content that resonates with scientific professionals and stakeholders, Crown Bioscience partnered with Arttia Creative. Known for our profound expertise in life sciences and digital marketing, Arttia Creative was tasked to develop engaging and informative content enriched with robust data visualisations and optimised for search engines.

Challenge
The primary challenge was to produce content that was not only scientifically accurate but also engaging and accessible to a diverse audience, including industry experts, academic researchers, and potential clients in the biotech and pharma sectors. Furthermore, the content needed to be optimised for search engines to enhance visibility and drive targeted traffic to Crown Bioscience’s website.

Strategy
The approach taken by Arttia Creative involved several key phases:

1. In-depth Research: Our team conducted extensive research to deeply understand the current advancements and trends in oncology and immuno-oncology. This allowed us to identify relevant topics that resonate with Crown Bioscience’s audiences and objectives.
2. Content Creation with a Specialised Focus: Leveraging our expertise in life sciences, over 1000 articles were crafted, offering unique insights and the latest findings relevant to oncology drugs and therapies. Each piece was tailored to reflect Crown Bioscience’s authoritative voice in the industry.
3. Data Visualisations: We incorporated custom data graphics to complement our insightful articles. These visual elements were designed to present complex scientific data in a more digestible and engaging format, facilitating better understanding and retention for readers.
4. SEO Optimisations: Our SEO experts employed advanced on-page strategies to ensure the content was fully optimised for search engines. This included using relevant keywords, meta descriptions, and structured data to enhance visibility and organic reach.

Execution
The project culminated in the publishing of a comprehensive article titled “FDA-Approved Oncology Drugs 2023”, which was featured on Crown Bioscience’s blog. This article serves as a prime example of the meticulous work undertaken by our team. The piece not only delivered rich content but was also supported by visually compelling graphics that illustrated recent FDA approvals and their implications in the field of oncology. You can view the article here.

Results
The collaboration between Crown Bioscience and Arttia Creative yielded significant outcomes:

• Enhanced Engagement: The specialised content led to increased engagement from the target audience, as evidenced by more extended page visits and lower bounce rates.
• Improved SEO Performance: The articles achieved higher rankings on search engines for targeted keywords, increasing organic traffic.
• Elevated Brand Authority: By consistently producing high-quality, relevant content, Crown Bioscience has strengthened its position as a leader in the oncology research domain.

Conclusion
Through strategic planning, expert execution, and continuous collaboration, Arttia Creative successfully enhanced Crown Bioscience’s digital footprint. This project exemplifies how specialised content, combined with SEO and data visualisation, can profoundly impact a science-focused organisation’s online presence and authority in a competitive industry.