Specialist provider of mass spectrometry equipment, syringes and syringe pumps.
KR Analytical, a specialist in the sales and distribution of high-value scientific equipment for mass spectrometry, partnered with Arttia Creative for a comprehensive website redesign. The new website aimed to modernise their digital presence, improve user experience, and drive conversions, with a primary focus on university science researchers.
expertise delivered
- Website Design
- Website Development
- Brand identity refresh
- Product technical specifications
- Request a Quote Feature
- User Experience Design (UX)
- User Interface Design (UI)
- Customer journey design
- Custom website functionality
- Launch SEO
- Website technical support
- Data and Analytics Studio
Website Design and Development
KR Analytical needed a comprehensive website redesign to modernise its appearance, improve user experience, and enhance conversion rates.
With a comprehensive website redesign, we delivered a modern, easy-to-navigate life science-focused website that showcases the products clearly with technical information and an easy-to-use Request a Quote feature linked to each product.
Project Objectives
The project included SEO research, strategy and on-page launch of SEO optimisation designed to attract highly relevant leads and reduce dependency on Google Ads, potentially leading to a significant increase in sales enquiries.
Operating in the niche field of scientific equipment, particularly mass spectrometry equipment, syringes, and syringe pumps, the company required a professional and informative website to appeal to its target audience in the scientific community.
The goal was to create a visually appealing and user-friendly scientific equipment website that provides detailed information about KR Analyical's expertise, long-standing experience, and knowledge of these high-value products.
Results
Incoming quote requests right from launch. Efficient Google indexing and rising search rankings.
"As a company in the scientific market I was struggling to find web designers who understood my business. Arttia Creative demonstrated that they were competent in this market and delivered a great website in a realistic timeframe. They are very responsive to feedback. I would definitely recommend them."
KR Analytical
Solution Overview
The design of user journey and calls to action were designed to move visitors to request a quote, increasing overall leads and sales. Our primary goals were to enhance user experience and modern design, improve navigation, and optimise the website for search engines to attract the right audience and increase conversions.
The new website is SEO-first and ranks well in organic search results, particularly for niche scientific terms. In addition, Arttia Creative refined the existing Logo to give it a more polished and contemporary look.
The solution also includes robust conversion tracking and analytics, allowing the client to monitor user behaviour and effectively measure the website's performance.
Our website technical support provides ongoing maintenance, including security monitoring, multiple backups, and performance tracking.
Audience Research: Audience research is a fundamental first stage of website design. At Arttia Creative, we include audience research with every website project. This ensures that the final website is tailored to meet its intended users' specific needs and preferences.
Identifying demographic characteristics, behaviours, and motivations allows our web designers to create a user-centric experience that enhances engagement and conversion rates.
Our comprehensive audience research forms the backbone of the design process, influencing critical aspects such as the website's navigation structure, content strategy, and visual elements. This alignment with the audience's expectations and usage patterns ensures a seamless user experience.
Competitor Research: Competitor websites and SEO research are vital at the beginning of a website design project as they provide crucial insights into market trends.
By analysing competitors' websites, the team at Arttia Creative identified successful features, innovative design elements, and effective user engagement strategies that we can improve and go beyond for this project.
This research also highlights areas where competitors may be underperforming, presenting opportunities to differentiate and capture market share.
Launch Search Optimisation: A strategic launch search optimisation campaign was implemented to boost the website's visibility on search engines, attract high-quality traffic, and increase conversions.
Brand Identity
The team at Arttia Creative refreshed KR Analytical's visual identity to provide a minimal update, which delivers maximum impact, with a clean and focused logo that works across various marketing materials.