Accelerating new drug development
Leads to Development (L2D) is a consultancy firm specialising in providing expert project management and nonclinical support services to organisations focused on developing innovative therapeutic agents. The firm required a comprehensive and professionally refined digital branding strategy implemented across multiple platforms. A critical component of this strategy is redesigning their website, which must be optimised to ensure maximum search engine visibility. Additionally, L2D sought a subtle brand update and support in creating branded materials for their sales process, encompassing corporate presentations and a range of marketing collateral.
expertise delivered
- Website creative design
- Website copywriting
- Launch search optimisation
- Audience profiling
- Competitor review
- Brand Identity refresh
- Brand guidelines
- Infographics
- Website animations
- High-performance hosting
- Website technical support
- Design of Microsoft Office templates
- PowerPoint corporate presentations
- Custom icons
- Design of email signatures
- Design of banners/visuals for LinkedIn
Brand Identity
We refreshed the client's brand identity by selecting a distinctive typeface, refreshed colours, and compact versions for use across a range of screen sizes and use case situations, together with a detailed Logo Guideline document to help with consistency across all communications.
Website Design and Development
We designed and developed an SEO-optimised website with full copywriting, creating a content hub for their online presence. We created custom graphics and animated infographics that delivered a compelling visitor experience. We delivered all of the website copywriting and content, with a fast and efficient approval process on our dedicated project management software.
Working with the team Leads to Development, we have created and continue to create branded marketing materials that follow the company's logo and brand guidelines for consistency of appearance and message. We redesigned their logo with fresh typography and colour palettes, delivered by a range of file formats and sizes.
We continue to support their marketing communications with regular design projects.
Graphics, animations and infographics
We created various branded graphics, icons, and infographics to deliver a unique visual experience across the website and other sales communications.
Custom animation - user activated
Custom icons
