E-commerce website for proprietary protein expression technology
LenioBio’s core product, ALiCE, a disruptive cell-free protein technology that has changed the way proteins are produced. For the ALiCE product, Arttia Creative developed an e-commerce solution that included a detailed buyer journey, complex GDPR and shipping requirements alongside multiple currencies, we delivered all of these requirements from account creation to VAT exemption providing LenioBio with a custom online store, delivering sales straight after launch.
expertise delivered
- E-commerce website design
- Website code and development
- Pre-registration and account approval
- Unique front-end account view for customers
- Conditional logic forms
- Automated customer approval system
- Country-specific requirements for the UK and Germany
- Shipping complex set up
- Multiple payment gateways
- Invoice payments
- EU VAT number handling
- Customised check out
- Custom discount coupons
- Launch search optimisation
- High-performance hosting
- Website technical support
- Additional data layer buyer journey analtyics
E-commerce Website Design and Development
LenioBio is a life sciences biotech company pioneering a disruptive protein expression platform. They developed the ALiCE® technology to enable researchers and biopharma manufacturers to streamline and accelerate their protein discovery, development and production processes. Their goal is to simplify manufacturing and speed up the delivery of drugs to patients.
Their main corporate website did not have e-commerce capabilities, and customers could only order their ALiCE® Cell-Free Protein Expression Kits by completing and submitting an online form.
LenioBio needed an online store. They had very specific customer requirements to facilitate the purchase of their product, which was needed for GDPR and the usage of their products.
Arttia Creative developed an e-commerce solution that included all these custom e-commerce requirements, from account creation to VAT exemption. It was a complex project with aspects of automation to help with account creation and sales tracking.
Website Design: The website design used the ALICE brand and LenioBio style as a starting point to create a clean, easy-to-use online store.
Conditional Logic Forms: The client required automation where possible; we delivered this with the design of complex forms, which provided customers with a frictionless experience.
Custom Functionality and Ordering: The website features custom functionality, including a dynamic product configurator and a custom ordering system, enabling customers to tailor their orders according to their specific requirements.
Multi-Currency and Custom Shipping: The online store supports multiple currencies and offers custom shipping solutions, ensuring a seamless shopping experience for international customers.
Pre-registration and account approval: To buy, customers need to pre-register and have their account approved by the client. We created a seamless process for the client and customers to facilitate this requirement.
Complex Shipping: Shipping rates were specific to the shopping cart contents and the customer's delivery location. We designed a complex shipping process behind the scenes to facilitate product delivery.
Invoice Payments: We facilitated payment for businesses to order with the correct paperwork.
EU VAT Number Handling: Using a WooCommerce extension, we provided tailored VAT handling.
Custom Discount Coupons: Due to the complex product configurations, discounts or coupons need a specific set-up.
Launch Search Optimization: A strategic launch search optimization campaign was implemented to boost the website's visibility on search engines, attract high-quality traffic, and increase conversions.
E-commerce Data Layer Analtyics: We added an extra Data Layer plugin, which enables detailed tracking of the visitor's journey through to the checkout. This was integrated into Google Looker Studio so the client could view data anytime.
High-Performance Hosting and Technical Support: The website is hosted on a high-performance server to ensure fast loading times and reliability. Continuous technical support is provided to address any issues promptly and maintain optimal website performance.