PROJECT BRIEF
Lucion Services approached Arttia Creative to enhance their website performance, increase lead generation, SEO performance, and improve overall user experience. Their renewable sector website needed to position Lucion as the industry leader; be built to the latest web standards and maximise SEO ranking. Their critical content needed to be easier to find for specific target audiences. There was a need to reduce the number of spam communications, which was affecting the overall website performance.
Client feedback
- 5 Star rating for project quality
- 5 Star rating for project scheduling
- 5 Star rating for project responsiveness
Solutions and deliverables
We worked closely with Lucion Services with extensive discovery workshops, competitor benchmarking, and SEO keyword research.
Discovery workshops were conducted to ensure that the redeveloped renewables website would speak directly to its target audiences and position it as the market leader.
We redesigned key pages to enhance user experience and reduce ‘clicks to goal’ by providing more in-depth, more precise information for both new and returning visitors.
We improved mobile and responsive frameworks. We introduced enhanced website security alongside regular maintenance and support so they know they have a trusted partner to grow their business with their online strategy.
- Website redevelopment
- Search Engine Optimisation
- Performance enhancements
- Improved User Experience Design
- Security site clean-up
- Reduction of spam enquiries
Business impact
- Over 12% search visibility increase
- Page #1 ranking for over 25 target keywords
- Improved lead generation
- Improved website load performance
- Improved navigation and User Journey
- Simpler CMS for administration
- Fewer clicks to goal
- Clearer messaging
- Continued support with Search Engine Optimisation tracking and ROI
Results
Page View Increase
Bounce Rate Decrease
Increased Session Duration
Increased Unique Page Views
Average Bounce Rate
Project delivery
User Experience Design
After intensive discovery sessions, Arttia Creative worked closely with Lucion Services marketing team to develop a clear and concise User Journey and improved User Experience. We dramatically reduced clicks-to-goal from (in some instances) 5-clicks down to 1 or 2. clicks. Reduced clicks-to-goal helped to increase the number of enquires and speed of response.
Mobile Optimisation
We continue to work closely with Lucion Services to optimise their website for an improved responsive, mobile experience. Layouts and navigation improvements mean that their site and business information is accessible on a variety of screen sizes and bandwidths.
Search Strategy
Search visibility is a high priority for Lucion Services, giving them the maximum reach and visibility online. Arttia Creative worked and continues to work closely with the marketing team at Lucion Services to provide Organic Search insight and improvements. We have a long term strategy and continue to work together for the best SEO impact.
