Promoting innovative healthcare software
MAK-System, a leading provider in life sciences and healthcare solutions, sought to revitalise its digital presence to align with its brand vision and cater to diverse stakeholders, including potential investors, customers, and prospective employees. The company aimed to consolidate its brand assets, enhance SEO, and improve user experience across its website.
expertise delivered
- Website design
- Audience Profiles
- Website UX and UI design
- Custom icons
- Custom infographics
- Image retouching
- Video production
- Website code and development
- Search Engine Optimisation
- High-performance website hosting
- Website technical support
- Product brand identity design
- PowerPoint templates
- Video meeting branded backgrounds
Website Design and Development
Arttia Creative partnered with the team at MAK-System to implement the creation of a new website alongside product brand logos and search optimisation. Key deliverables included:
- Brand Asset Consolidation: We streamlined MAK-System's brand assets and created logo consistency for its flagship products: eProgesa, eTraceline /P.H.S, eDRM, and Cosmas.
- SEO-Optimised Website Design: Our team developed an SEO-first website after conducting a thorough website audit and restructuring to improve online visibility. We used carefully curated stock imagery and copywriting techniques to create compelling website pages and to optimise each page for the best conversions and SEO.
- Audience Profiling and Brand Voice: Through detailed audience profiling, we identified target demographics and buying stages and crafted a compelling brand voice aligned with MAK-System's mission, vision, and values.
- Product and Service Presentations: We optimised product and service descriptions, using graphical visualisations and customer-centric language to effectively deliver what prospective customers need to know and the amazing value and unique software that MAK-System provides.
- User and Customer Experience Design: Leveraging our unique wire-frame stage, we meticulously planned the layouts of the website pages for the very best user and customer experiences.
- Investor Engagement and Career Prospects: We communicated MAK-System's value proposition and growth potential to capture investor attention. Additionally, we highlighted career prospects and company culture to attract top talent.
- Compliance and Ethical Standards: We ensured compliance with relevant certifications, accreditations, and industry affiliations, highlighting MAK-System's commitment to ethical standards and data privacy.
- Ongoing Support and Maintenance: Post-launch, our team provided technical support and maintained consistent brand design and voice across the website. We updated product information promptly and enhanced trust factors through testimonials and success stories.
Results:
- Enhanced Brand Visibility: MAK-System experienced increased online visibility and engagement through SEO optimisation and user-centric design.
- Improved Investor Engagement: The revamped website effectively communicated MAK-System's value proposition, attracting investor interest and confidence.
- Talent Acquisition Success: The careers page highlighted company culture and benefits, resulting in a surge of qualified applicants.
- Compliance and Trust: Highlighting certifications and ethical standards instilled trust among visitors, reinforcing MAK-System's commitment to data privacy and security.
- Community Impact: Philanthropic initiatives and community involvement showcased MAK-System's commitment beyond business objectives, resonating with stakeholders.
MAK-System successfully transformed its digital presence by aligning brand assets, optimising SEO, and prioritising user and customer experiences. The partnership with our design agency facilitated enhanced brand visibility, investor engagement, and talent acquisition, positioning MAK-System for sustained growth and success in the competitive life sciences and healthcare market.
Product Branding
Infographics
Unique Icons
Video Production
We created a high-resolution, large-format corporate video for MAK-System's conference stand. For the website, we designed and produced a fast-loading corporate video and product videos for each product website page.
We provide dedicated video-hosted streaming for high-performance page load to give website visitors an uninterrupted experience.
Image credit MAK-System on LinkedIn