Demonstrating medical device innovation for Neuroscience diagnostics
Manus Neurodynamica required a website to showcase their innovative medical device, The Neuro Motor Pen, a non-invasive diagnosis of Parkinson’s Disease. Manus Neurodynamica and the Neuro Motor Pen needed the widest possible reach to maximise their digital exposure.
Expertise delivered
- Digital strategy
- Website code and development
- Custom photo retouching
- Custom animation
- Launch search optimisation
- Visual communications
- How it works animation
- Mobile responsive
- Speed optimisation
- Image retouching
- Conference sales materials
- Banner stand
Website Design and Development
For Manus Neurodynamica, developing a new website was a strategic initiative to enhance the digital presence of their innovative Neuro Motor Pen, a non-invasive diagnostic tool for Parkinson's Disease.
Our project delivery included the following phases:
Audience research: An in-depth analysis of Manus Neurodynamica's target audience, healthcare professionals, patients, and stakeholders within the life sciences, biotech, and medical communities.
Website design and development: The website's design and development included experience (UX) and user interface (UI) principles that reflect Manus Neurodynamica's brand identity and the cutting-edge nature of its technology.
Accessibility and ease of navigation were paramount, ensuring that all users, regardless of the visitor's health and background, could easily access information about the Neuro Motor Pen.
Search Engine Optimisation: SEO strategies will be meticulously planned and executed to ensure high visibility in search engine results.
Targeting keywords relevant to Parkinson's Disease diagnosis, non-invasive medical devices, and related terms, enhancing Manus Neurodynamica's digital exposure, driving traffic to the website and increasing awareness among key demographics.
Animation: We created a moving 'how it works' visualisation to help visitors quickly understand the medical pen and software in action.
How it works
Interactive 'How it works'
Arttia Creative developed an easy-to-use interactive 'how it works' informtion section on the Manus website.
Project business impact
- Increased brand awareness
- Increased site speed
- Increased sales leads
- Increased business confidence
Exhibition and sales materials
Illustrations and diagrams
The project also included the design of sales materials and an illustrated diagram to demonstrate the medical devices' usage. Brand consistency was critical to help build brand recognition for this new medical device innovation.
In summary, the delivery of Manus Neurodynamica's new website will be a collaborative and strategic endeavour designed to maximise digital exposure for the Neuro Motor Pen and establish a solid online presence for the brand within the healthcare and medical technology sectors.
