Improved student experience when booking training
NESMA, an educational institution specialising in marketing and communication courses, sought to enhance its online presence and user engagement through a robust digital overhaul. This case study outlines the strategic approach undertaken by our agency to develop a responsive, user-friendly, and feature-rich website that supports NESMA’s business goals.
expertise delivered
- E-commerce website
- Website design
- Mobile responsive website development
- Customisation and integration for courses
- Course filtering, course cross-promotion
- Integrate a quick payment process for short courses
- Integration of a course promotion system
- Stripe payment integration ‘pay now’ for short courses
- Event management system
- Qualifications landing page
- Student stories interface
- Complex forms
- A clearer way of presenting calendar dates, courses and events
- 301 redirects for SEO impact
- Google schema/structured data for courses
- On-page SEO
- Copywriting for meta titles and descriptions
Website Design and Development
RESULTS
Post-launch metrics indicated a substantial improvement in user engagement, course enrollment rates, and overall website performance:
Increased Mobile Traffic: Mobile user engagement increased by 40% within the first three months post-launch.
Higher Conversion Rates: The streamlined course enrollment process led to a 25% increase in course sign-ups.
Improved SEO Rankings: Enhanced SEO strategies propelled NESMA's courses to the top of search engine results, increasing organic traffic by 50%.
User Satisfaction: User feedback highlighted the effectiveness of the new course filtering and payment features, reflecting a significant boost in user satisfaction and retention.
PROBLEM
NESMA faced many digital challenges with their old website:
Outdated Website Structure: The previous website needed to be optimised for mobile devices and had an inefficient information architecture that hindered user navigation.
Inefficient Course Management: The lack of a streamlined course management system made it difficult for users to find, filter, and enroll in courses.
Limited SEO and Analytics Integration: The existing website needed to be fully optimised for search engines, but it lacked comprehensive analytics integration, which impeded NESMA's ability to attract and analyse user traffic effectively.
Suboptimal User Engagement: To enhance user engagement and conversions; the website needed more effective calls to action and a clearer presentation of courses and events.
Solutions
SOLUTION
To address these challenges, our agency implemented a multi-faceted strategy focusing on user experience, e-commerce integration, and SEO enhancements:
Mobile Responsive Design: Redesigned the website with a responsive framework to ensure optimal viewing on various devices, enhancing user experience and accessibility.
User Journey Optimisation: Improved information architecture to create a logical flow that guides users smoothly from one section to another, significantly boosting user engagement and satisfaction.
E-Commerce Customisation
WooCommerce Integration: Customised WooCommerce to manage course listings, enabling efficient course filtering, cross-promotion, and easy navigation.
Stripe Payment Integration: Integrated Stripe for seamless 'pay now' options for short courses, simplifying the payment process and increasing conversion rates.
SEO and Analytics
Google Schema Integration: Implemented structured data for courses to enhance visibility and search ranking in Google.
On-page SEO and Copywriting: Optimised meta titles and descriptions to improve SEO performance. Regularly updated content to keep it relevant and SEO-friendly.
Analytics Integration: Integrated Google Analytics and Search Console, along with a custom marketing data dashboard to provide comprehensive data visibility and insights into user behaviors and patterns.
Training and Support
CMS Training: Provided in-person and video tutorial training for NESMA's team to manage the website's content effectively, ensuring long-term sustainability.
