Precision tissue staining every time at the push of a button
The design and development of an E-commerce website to launch Parhelia’s unique tissue auto-staining equipment and software. The e-commerce project objective was to maximise their online presence. tell their story and enable direct sales. Parhelia sort the expertise of an experienced creative agency, specialists in international biosciences creative marketing. The development of the e-commerce platform included product bundles, consumables, supporting documents, how it works and detailed videos. Search engine optimised for maximum visibility, driving sales straight after launch.
expertise delivered
E-commerce Website Development
This website project required a range of custom e-commerce functionality together with a carefully planned buyer journey design.
- A quotation system is customized to send quotes to customers from the website dashboard and have customers request quotes directly from the website dashboard.
- Ability to convert quotations to orders via email acceptance by the customer or from the website dashboard and also by the shop administrator from the website backend dashboard.
- Invoice gateway setup so customers can checkout without immediate payment and use a Purchase Order
- Payment gateways to accept multiple payment methods.
- US Sales tax calculation and reporting automation set up
- Ability to submit tax exemption status by client set up
- Multi-country shipping methods set up
- Custom shipping methods to enable the calculation of shipping for orders with products that require shipping from different sources and with mixed shipping methods.
- Custom ‘No shipping’ messages set up to guide customers on next steps if no immediate shipping method available for their destination
- Custom product tabs to allow for specific product-related information on the product sales page.
- Custom product bundles were created and a discount code system
- Customised Shopping Cart and Checkout pages created
- Subscriptions to accept annual payments for a specific product in the catalogue.
The website design is based on the client's brand identity, providing a distinctive visual style and clear content layouts for a seamless visitor journey. We incorporated video demonstrations to help visitors understand the products' use cases.
We provided the client and visitor with a method for booking a virtual product demonstration. Plus a detailed FAQ page with images and clear answers to the most popular questions.
