Online visibility for Pharma Data Protection specialists
Pharma Data Protection specialise in meeting the data protection obligations for Pharmaceutical companies when conducting clinical research worldwide. They provide insight and evaluation to ensure compliance with international data privacy regulations, including GDPR,HIPPA, and CCPA.
Project impact at launch:
- 300% increase in organic clicks from search
- 52% page view increase
- 92% event increase
expertise delivered
- Website creative design
- Website copywriting
- Website code and development
- Creation of a knowledge centre
- Content publishing schedule
- Topic and content research
- SEO strategy and research
- Launch search optimisation
- Audience profiling
- Ongoing SEO
- Data protection and pharma medical copywriting
- Sales brochure
- Competitor reviews
- Infographics design
- Article copywriting
- High-performance hosting
- Website technical support
- Social media marketing
- LinkedIn creative design - graphics
- Linkedin publishing
- LinkedIn team training
- Writing and publishing two articles per month
- PowerPoint branded template
Digital marketing and business impact
Website Design and Development
Pharma Data Protection needed a brand promotion strategy to build awareness of the company and its services. They needed a new website designed to increase the number of new qualified business leads through effective SEO, clear messaging, and easy-to-use forms for lead capture, with a clear value proposition, messaging, and visual branding that resonates with the target audience.
The website would clearly and concisely present the importance of Pharma Data Protection's services.
Arttia Creative redesigned the website to optimise lead generation and conversions, created a clear brand promotion strategy, and delivered SEO, content creation, and copywriting to increase awareness and visibility. We implemented a keyword strategy and audience profiling to help Pharma Data Protection maximise visibility on Google organic search results. Our specialist life sciences writing team provided ongoing content creation and publishing.
We redesigned, rebuilt, and optimised the PDP website for performance, visitor experience, and technical SEO. Our team continuously manages the website, providing priority technical and content support.
Content editing/creation services included content design, infographics, photography/images, case studies, client stories, and knowledge centre development.
Copywriting
For Pharma Data Protection, Arttia Creative provided specialist copywriting to translate a complex and highly regulated service offering into clear, confident and commercially useful communications. The project required a careful balance of technical accuracy, accessibility and persuasive positioning, helping prospective pharmaceutical and clinical research clients quickly understand the value of expert data protection support across GDPR, HIPAA, CCPA and international privacy requirements. Our copywriting supported the website, Knowledge Centre, article programme, sales brochure and LinkedIn content, giving Pharma Data Protection a consistent voice across every customer touchpoint. By combining audience profiling, topic research and SEO-led content planning, we helped turn a specialist compliance subject into informative, search-visible and lead-focused content that positioned the organisation as a trusted expert in clinical research data protection.
- Website copywriting to clearly communicate Pharma Data Protection’s specialist services.
- Strategic messaging to position the company as a trusted expert in clinical research data protection
- SEO-led page content copywriting to support search visibility and lead generation
- Knowledge Centre article planning and copywriting
- Specialist blog and insight copywriting around GDPR, HIPAA, CCPA and clinical research compliance
- Sales brochure copywriting to support business development conversations
- LinkedIn copywriting to extend the brand message across social media
- Audience-focused messaging for pharmaceutical, biotech, CRO and clinical research stakeholders
- Service descriptions to explain complex data protection requirements
- Tone of voice refinement to create a professional, authoritative and accessible style
- Content structure and hierarchy to improve readability, user journey and conversion
- Ongoing content copywriting support to help build authority, trust and sector relevance
Knowledge Centre
GDPR and Data Protection within clinical trials and clinical research is an in-depth subject area that changes regularly. To help website visitors understand this area we created a searchable Knowledge Centre with custom filtering. Each article provided an in-depth overview of a particular area of registration and legal requirements. Providing Pharma Data Protection clients with valuable information whilst positioning Pharma Data Protection as experts.
Arttia Creative researched, designed, and created a data-driven infographic for the website Knowledge Centre. This highly visual, sharable asset added to the client's positioning and expert offering.
Infographic design
Sales Brochure
In designing the Pharma Data Protection sales brochure, we meticulously tailored the design to align with their unique brand identity and objectives. We provided:
- Copywriting for the sales brochure reading experience.
- Design. Leveraging our expertise in visual communications and graphic design to create a stunning brochure.
Crafting a design that encapsulates the essence of the client's brand and effectively communicates their value proposition.
Our design process incorporates strategic use of colour, typography, and imagery, ensuring the brochure is visually appealing, informative, and persuasive. Throughout the project, we maintain an open line of communication with our client, incorporating feedback and revisions to refine the brochure into a powerful sales tool that resonates with their intended audience and supports their marketing objectives.
Social Media
We supported the client's digital marketing strategy by designing, creating and publishing regular social media (LinkedIn) content. They were designed for brand awareness and website traffic. Considerably increasing their LinkedIn business page's following and engagement.
