Brand and Website for innovative saliva collection systems
Brand Identity and website design and development for Salvivo. Specialists in innovative and non-invasive saliva collection systems. We refined and expanded their brand identity and created a high-performing website with an integrated request a quote process to enable easy customer interaction.
expertise delivered
The Company
Salvivo Limited is a specialist oral health and saliva sampling business building the infrastructure for next-generation saliva-based oral and systemic health diagnostics and self-monitoring tools. Their range focuses on standardised saliva collection systems designed to support research and diagnostic workflows with consistent, high-quality sampling.
Positioned for UK growth, Salvivo is bringing a curated portfolio of saliva-collection products to market, supporting rapid testing, sample collection, and molecular diagnostics in a non-invasive, patient-friendly format.
Industry served: Life sciences, biotech, clinical research, diagnostics and oral/systemic health research.
Primary market for this launch: United Kingdom.
Audience Profiles
Arttia Creative aligned content structure and conversion routes to two core audiences:
Research community in the UK with interest in salivary diagnostics (academic groups, translational research teams, lab managers).
UK companies requiring saliva samples for diagnostic tests (biotech, healthcare innovators, testing providers, CRO-style workflows).
The Results
The Salvivo launch created a strong base for early UK market traction and longer-term growth:
A clear, credible brand presence that communicates Salvivo’s purpose and differentiators in saliva sampling and collection.
A complete “digital point of contact” for both researchers and commercial organisations—making it easier for prospects to understand products, request information and take next steps.
A conversion-ready product catalogue that supports two buying routes: immediate purchase (where suitable) and structured procurement via “request a quote.”
Launch-ready marketing foundations through SEO setup, enabling Salvivo to build organic visibility over time and support future campaigns.
Salvivo’s project focused on building the essentials for a successful UK launch: a modern, science-led brand identity and an e-commerce website designed to support both straightforward purchasing and research/procurement-led quote requests. With clear audience targeting, strong messaging and launch SEO foundations, Salvivo now has a scalable platform ready to support product adoption and long-term commercial growth in salivary diagnostics.
At Arttia Creative, a website launch is the starting point—not the finish line. Post-launch, Salvivo is positioned to benefit from an ongoing, targeted digital plan:
- Content-led SEO growth
- Conversion optimisation based on real user behaviour (quote funnel improvements, product page refinement)
- Campaign creative for new partnerships and product releases
- Technical care: performance, security, updates and ongoing support to keep the platform reliable and fast
This ensures the website continues to evolve as Salvivo’s product development, partnerships and UK market traction accelerate.
The Challenge
Launch a credible, science-led brand in a specialised diagnostics market with clear messaging, visual identity and trust signals.
Support early-stage commercial traction with an e-commerce catalogue that makes it easy to explore products and take the next step—even when buyers require procurement steps or bespoke pricing.
Create a “point of contact” for multiple audiences—from UK research teams to organisations requiring saliva samples—while laying foundations for a longer-term growth strategy beyond launch.
Salvivo’s product range includes innovative approaches to saliva collection, including paper-based dried saliva methods that support scalable sampling—so the website had to communicate technical value simply, without diluting scientific credibility.
The Solution
As specialist website consultants to life science and biotech organisations, Arttia Creative delivered Salvivo’s brand uplift and e-commerce website with a strategy-led approach that balanced scientific clarity with conversion-focused design.
Brand identity development
To elevate Salvivo’s market presence, Arttia Creative refined and expanded the brand system to support a confident company launch.
Brand identity evolution: developing a cohesive look and cognition across digital touchpoints.
Tone of voice and messaging: building a consistent, science-informed narrative that explains benefits, use cases and credibility without overcomplicating.
Visual design system: colour palettes, typography and supporting graphics designed to feel modern, trustworthy and technically accurate.
Brand guidelines: a structured set of rules and assets to maintain consistency across communications and future marketing rollout.
E-commerce website design and build:
Arttia Creative delivered a streamlined e-commerce experience designed for specialist purchasing behaviours.
E-commerce journey: Product listing, product detail, cart, checkout and account/login — designed for intuitive navigation and minimal friction.
Product catalogue: structured to support browsing, comparison and confident product selection.
Promotions and bundles: discount codes, promotional offers and product bundling to support launch campaigns and purchase incentives.
Shipping: configured specifically for UK delivery requirements to match launch scope.
Request a Quote visitor flow: integrated alongside the store to accommodate custom order volumes, procurement-led buying, and research-specific requirements—mirroring real-life purchasing patterns in life sciences.
Launch SEO foundations
To ensure Salvivo could be discovered from day one, Arttia Creative implemented essential life sciences SEO fundamentals:
- SEO strategy
- Keyword research
- Search-friendly site structure and page hierarchy
- SEO-ready page templates (metadata, headings, internal linking foundations)
- On-page optimisation aligned to salivary diagnostics and saliva collection intent, built to be found by the right audiences.