Interactive website delivering educational conference insight to healthcare professionals in the field of neurology and Alzheimer’s research
Springer Healthcare required an interactive website with a journey-style user interface to support its 2024 conference coverage. The conferences run throughout the year, and news stories, videos, podcasts, infographics, quizzes and panel discussions were published as exclusive content from key faculty experts.
expertise delivered
- Website creative design
- Website code and development
- Learning Management System
- Journey infographic illustration
- Video support in 7 languages
- Podcast support in 7 languages
- Multilanguage - 7 languages
- Complex forms in 7 languages
- Gamification
- Custom icons
- Triggered and automated email communications
- Expedited project delivery (4 weeks)
- SEO and GTM support
- Video analytics
- Slide deck integration in 7 languages
- Quizzes in 7 languages
- CME Certification in 7 languages
- Article publishing in 7 languages
Website Design and Development in 7 languages
Springer Healthcare, a leading medical education and communication solutions provider, sought to enhance its engagement with healthcare professionals (HCPs) specialising in neurology and Alzheimer’s research.
Arttia Creative was commissioned to develop an interactive website to deliver educational conference insights throughout 2024, focusing on the Alzheimer’s Disease Congress Coverage.
Project Scope:
Springer Healthcare required a comprehensive solution to deliver timely conference updates, including news stories, videos/podcasts, infographics, quizzes, and panel discussions. The website engages users, encourages return visits, and integrates seamlessly with a learning management system (LMS) to facilitate learning and certification.
Streamlined Development: A WordPress multi-site setup was used to develop and manage language sub-sites efficiently.
Collaborative Approach: Collaboration with Springer Healthcare ensured seamless integration of their content and graphical styles.
Agile Project Management: Agile methodologies were employed to adapt to changing requirements and ensure timely delivery.
User-Centric Design: The website focused on user experience, ensuring intuitive navigation and engaging interactions.
Quality Assurance: Rigorous testing procedures were implemented to ensure compatibility, functionality, and performance across devices and languages.
Interactive Website Design: A user-friendly interface was designed to provide a seamless journey for HCPs, incorporating gamification elements to enhance engagement.
Content Integration: Springer Healthcare provided scientific copy, content, infographics, and graphical styles, ensuring alignment with their branding and editorial standards.
Learning Management System Integration: The Learn Dash LMS facilitated learning, assessments, and certification delivery.
7 Languages: Delivering content for 4 conferences in 7 languages.
Multilingual Support: Language sub-sites were created in French, Italian, German, Spanish, Chinese (simplified), and Japanese, with translated content provided by Springer Healthcare.
Engagement Features: The website included progress bars, gamification aspects, and user-friendly interfaces to encourage interaction and participation.
Email Triggers and Notifications: Triggered emails were utilised to notify users of new content, upcoming conferences, and opportunities to engage with faculty experts.
Panel Discussion Integration: Learners were encouraged to submit questions for panel discussions, recorded and published as videos post-conference.
Project Management and Support: Regular project meetings, dedicated project management software, and ongoing content upload support.
A detailed journey-style infographic was designed and illustrated to support the learning experience website.
The collaboration between Springer Healthcare and the design agency successfully developed an interactive website and LMS platform to support Alzheimer’s Disease Congress Coverage. By leveraging innovative design, robust technology solutions, and strategic collaboration, the project met the client’s objectives and contributed to advancing medical education in neurology and Alzheimer’s research.