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Case Study | TRANSECTS

Academic, Geoscience, Renewables, Research

Location
United Kingdom

Case Study | TRANSECTS

Academic, Geoscience, Renewables, Research

Location

United Kingdom

Empowering Coastal Communities with a Dynamic Digital Hub for Energy Transition Research and Engagement

The TRANSECTS project required a dynamic website and cohesive branding to support its mission of exploring and communicating coastal energy transitions. Arttia Creative delivered a modern, interactive website with an intuitive CMS, ensuring easy content management and community engagement features. A new logo and visual identity were developed to align with the UK Coastal Resilience initiative, enhancing project recognition. Future enhancements include an Energy Atlas and an Art Gallery, fostering user participation. With high-performance hosting and ongoing support, the website is a central hub for research dissemination and stakeholder collaboration.

expertise delivered

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  • Brand Design
  • Visual Identity
  • Website Design
  • User Experience
  • Photo Research
  • 4 Years Support
  • Website Development
  • Search Optimisation
  • Website Hosting
  • Custom Functionality
  • Display Stand
TRANSECTS-multi-screen-mock-up

The TRANSitions In Energy For Coastal Communities Over Time And Space (TRANSECTS)project is a pioneering research initiative dedicated to exploring and communicating the impact of offshore wind, wave, and tidal energy transitions on coastal communities. Led by Heriot-Watt University in collaboration with five universities and twelve industry and government stakeholders, TRANSECTS aims to leverage lessons from the oil and gas sectors to drive sustainable energy transformation. The project primarily serves coastal communities in Orkney, East Scotland, and Humber, with a broader impact across UK coastal regions.

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Brand Identity and Brand Guidelines

Creating a distinct and meaningful project logo was crucial for TRANSECTS to establish visual recognition. The logo needed to convey innovation, sustainability, and community engagement, ensuring alignment with the UK Coastal Resilience initiative while resonating with stakeholders across academia, government, and industry.

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The team at Arttia Creative designed a logo that worked in isolation while also complementing the UK Coastal Resilience brand.

We developed a cohesive colour palette and visual identity system and created brand guidelines to maintain consistency across the website, presentations, and outreach materials.

Website Design and Development

We developed a modern, intuitive, responsive website as a knowledge hub for coastal energy transitions. Using a CMS-based platform, we ensured that the TRANSECTS team could effortlessly manage content updates, keeping information current and accessible. Additionally, we implemented foundational SEO strategies to enhance the website's visibility and accessibility, ensuring that key stakeholders and the public can easily find and engage with the project's research and initiatives.

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Print Materials

To support the website and the research events, we designed freestanding banners that can be placed at events and talks to highlight the project's work and the community. We incorporated a QR code that directs to the project website.

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