the lab
Content Marketing
How to Make Your Marketing Budget Work Harder and Get Better Results
When every marketing budget penny counts (and in biotech, life sciences, healthcare and pharma, it always does!), your budget needs to work harder and smarter.
Biotech Website Design and SEO that Wins Traffic When AI Dominates Google Search
In the ever-shifting landscape of SEO, search strategy, Google’s AI-driven summaries (sometimes called “zero-click search results”) have changed how people interact with biotech websites.
Lead Generation for Life Sciences. Attract, Engage, and Convert
Transform your life sciences business with a lead generation machine!
Generating high-quality leads in any business can feel like searching for a needle in a haystack, sometimes even more so in the life sciences sector.
Growing your business and attracting qualified business leads can be challenging and costly.
The Surprising Impact of Design Expertise in Life Sciences, Biotech, and Healthcare Success
In a world where almost anyone can download a design app and throw a logo together, it’s easy to underestimate the actual value of expert design. But when your business operates in the intricate, fast-moving worlds of life sciences, biotech, and healthcare, design becomes more than a “nice to have.” It’s a business-critical investment.
Powering North East University Life Sciences Spin-outs
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.
Strategic Creativity for the Future of Biotech Investment
Investment firms are critical in accelerating innovation, funding scientific progress, and scaling breakthrough technologies in the fast-evolving biotech and life sciences world.
However, while science may be complex, communicating innovation, investment, and business opportunities shouldn’t be.
Power Your Biotech Marketing-Arttia Creative Extends Your In-House Capabilities
Are You a Biotech Company Looking to Hire a Digital Marketer?
Or looking to further support your current biotech marketing team?
Here, we outline why you need us instead.
Maximising SEO Strategies for Life Sciences – Your questions answered
We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.
How Digital Marketing for Life Sciences Delivers Greater Impact Than In-Person Events
Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.
How life science, biotech and healthcare marketers boost SEO without creating new content
If you’re looking to boost SEO for your life sciences, biotech or healthcare website, your first thought might be to create new content. While this is the right thing to do in certain circumstances, optimising your existing content may actually have a more positive impact. Let’s examine the benefits of reworking existing content versus creating something new.