The Lab:
Content Marketing
The Value of Professional Website Copywriting
Well-written and persuasive words are essential to every business. Especially biotech marketers. You’re probably from a science background, which means writing in a marketing or storytelling style may not come easily. Whether you are writing content for brochures, blogs, product descriptions, social media posts, or your website, the right words will help you tell your story, market your product or service and gain the stand out needed online.
So, who’s going to write the words?
Winning Tactics for a Perfect Life Science LinkedIn Company Page
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.
Managing Life Science Marketing in a Time of Social Change
Making your business stand-out and demonstrate its remarkable potential is a challenge even at the best of times. So how can you sustain that in a time when major social events create a significant shift in a person’s “normal” day to day priorities?
Read In FullLaunching Your Life Science Website – Why it’s Just The Start
You have just launched your new life science website. It’s possibly been a long project, you and your team are really proud and excited. You celebrate the fact that your new website finally out into the world. But what now?
Read In FullHealthcare Websites – The Power of Designing For Personalisation
Creating an individual experience for your healthcare website is a powerful way of connecting with your customers. With sophisticated website design, you can create a personalised experience for your visitors, this improves conversions and builds your brand experience.
Read In FullHow Marketers Can Accelerate Launching Content
If your health-tech, life science or healthcare business needs to scale then you need to be creating high volume, high-quality marketing campaigns and content to reach out to your audience and drive traffic.
Read In FullEasier Publishing and Content Marketing for Life Science Companies with CoSchedule
Time for any business is a precious commodity and we know that is, even more, the case with busy Life Science and Biotech companies who need to focus on research, development, growing their customer base and attending critical events. Find out how automation with CoSchedule will help you save time and reach further.
Read In FullContent Marketing Expertise For Biotech and Life Science Sectors
Marketing strategist, Joanne Dolezal works with our clients to create a step-by-step actionable marketing plan. She’ll talk to you about what you want to achieve and always ‘starts with the end in mind’.
Read In FullIt’s Time to Get Google to EAT Your Website For Powerful Results
Your business website is your 24/7/365 shop window to the world. The first encounter a potential new customer is going to have with your Biotech or Life Science brand. That is why every aspect of their experience on your website needs to communicate your Expertise, Authority and build Trust.
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