Strategy based on data, experience and expertise
Strategy
Successful projects have numerous moving parts, encompassing brand awareness, audience engagement, and investor outreach. That’s why our unique Discovery and Strategy process goes beyond surface-level planning.
Our unique strategy process is specifically designed to accelerate your life science, biotech or healthcare business.
We gain an understanding of your business's goals, problems to solve, and we define deliverables and set clear timelines. Our unique approach ensures that every part of your strategy works in harmony, driving measurable growth and, consequently, success.
Our strategy sessions transform the multi-layered thoughts and insights that you and others hold into a meaningful set of criteria to articulate your business's message, enhance engagement, and effectively represent it online.
Strategy provides a more structured approach to your digital marketing plans rather than a scattergun approach.
Plus, we can sometimes credit you for the investment you make in a clear strategy when we start to roll out the plan.
Our unique life sciences strategy, based on data, expertise and expereince
Accelerating life science, biotech and healthcare ventures.
The power of a clear strategy - avoid guesses and estimates - get a clear plan
DIGITAL MARKETING - road map
- What and where
- What budgets are needed?
- How are we going to tell the world about what you do
- Transform lists and ideas into a reality.
- All the planning, scoping and streamlining is done initially so everyone can witness tangible results.
- At the end, we have a simple playlist with everyone’s input collated and structured into a clear Statement of Work for your project.
BRAND IDENTITY - road map
- What is your brand story? What is your why?
- Understanding how to create your brand identity and building a brand story
- What do you want your brand to stand for
- How should you move forward
CREATIVE CAMPAIGNS - road map
- How do we create stand-out in a busy market
- What is needed for compelling customer experiences
- What creative assets do you already have
- How to creatively move forward and deliver business results
WEBSITE - road map
- Planning and understanding what needs to be delivered is very often the hardest part of a website project.
- The purpose is to clarify what we are building/creating for you and what success looks like.
- Who are we trying to speak to with your website?
- All the planning, scoping and any technical requirements are discussed as early as possible.
SEO - road map
- Keyword strategy - which phrases are worth targeting, and how are you going to increase traffic
- Tracking and reporting - what information do you need? What are your success metrics
- Compliant data - GDPR and HIPPA are important factors when understanding how to track visitors
- Conversion optimisation goals - fine-tuning every aspect of the user journey
