the lab
life science marketing
From Spin-outs to the Future of Life Sciences. Insight from BioFocus 2025
Early in June 2025, we had the pleasure of attending the BioFocus 2025 conference at the Catalyst building, nestled in the heart of the Helix Science Park in Newcastle upon Tyne. Hosted by Bionow, this annual event brought together life sciences professionals, innovators, and advocates from across the North of England—and what a day it was.
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The Surprising Impact of Design Expertise in Life Sciences, Biotech, and Healthcare Success
In a world where almost anyone can download a design app and throw a logo together, it’s easy to underestimate the actual value of expert design. But when your business operates in the intricate, fast-moving worlds of life sciences, biotech, and healthcare, design becomes more than a “nice to have.” It’s a business-critical investment.
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Powering North East University Life Sciences Spin-outs
Some of the most transformative innovations in biotech, life sciences, and digital health are born in university labs. Across the North East, world-class research is underway in institutions like Newcastle, Northumbria, Sunderland, Durham, and Teesside Universities, pushing the boundaries of science and medicine.
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Power Your Biotech Marketing-Arttia Creative Extends Your In-House Capabilities
Are You a Biotech Company Looking to Hire a Digital Marketer?
Or looking to further support your current biotech marketing team?
Here, we outline why you need us instead.
Beyond the Logo: What you need to know about the Legal Side of Brand Naming
What’s in a Name? The Difference Between Brand Naming (or Product Naming), Trademarks and Brand Identity Creation in Life Sciences and Biotech
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Maximising SEO Strategies for Life Sciences – Your questions answered
We recently joined our friends at Social Elements to deliver a LinkedIn live event that maximises SEO strategies for life sciences. Key points included understanding audience intent, creating blended content, and using tools like Google Analytics and SEMrush.
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Clarity Through Design. Creating Infographics That Elevate Life Science and Biotech Research
Communicating nuanced and intricate scientific data is paramount for Life Sciences and Biotechnology communications. Infographics, when designed with precision and creativity, are invaluable visual communication tools that can transform complex information into coherent, engaging, and visually compelling narratives.
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How Digital Marketing for Life Sciences Delivers Greater Impact Than In-Person Events
Conferences remain vital for networking and learning in the life sciences, healthcare, and biotech sectors. However, their financial, logistical, and environmental drawbacks are increasingly apparent. Especially as budgets and investments are ever more challenging.
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How life science, biotech and healthcare marketers boost SEO without creating new content
If you’re looking to boost SEO for your life sciences, biotech or healthcare website, your first thought might be to create new content. While this is the right thing to do in certain circumstances, optimising your existing content may actually have a more positive impact. Let’s examine the benefits of reworking existing content versus creating something new.
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Unlocking E-Commerce Success: Essential Digital Marketing Strategies for Life Science Online Stores
In the fast-paced world of e-commerce, staying ahead of the curve is not just beneficial—it’s crucial–the digital landscape continues to evolve, bringing new challenges and opportunities for online retailers.
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