The Lab:
life science marketing
Maximise Reach and Conversions: Integrating Your Life Science Website with Social Media
Used effectively, these two digital marketing tools work together to bring you new leads, help you retain your existing customers and establish you as a leader in your industry.
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Why Your Biotech Website May Need New Content for the US Market
Are you the founder or key decisionmaker of an EU or UK biotech company seeking to penetrate the US market?
You could face unique website design and content creation challenges when reaching out to US markets.
The Importance of Expertise, Authority and Trust in Biotech Websites
Your website is often the first place visitors will interact with your brand, so it must feel approachable, trustworthy and authoritative. Whilst scientific data and research is important to present on your website, it doesn’t cover everything you need to include when showcasing your expertise, building authority and gaining trust.
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10 Ways to Drive Traffic to your Life Sciences Website To Action Right Now
You’ve just launched a new website.
One of the goals for a new website is for people to find you quickly and to understand what you do – quickly.
To learn about what you do, how you solve their problems, your scientific breakthrough, your new diagnostics, your new A.I., your new products, your ideas and your insight.
How do you get the maximum number of visitors to your website as quickly as possible?
Life Sciences Websites: 5 Reasons Why it is an Investment Not an Expense
Wondering what the big deal is about having a professionally produced website or what impact it can have on your biotech or healthcare business?
You’re not alone.
You Need Life Sciences Website Experts with a Flair for Detective Work
You need a team of life sciences experts with a flair for detective work. There are challenges when developing and designing a website for the life sciences sector.
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The Importance of Branding for Early-Stage Healthcare Companies
Innovation Forum Interview. Building brand recognition is a long-term endeavour.
If you’re a startup founder looking to attract partners, especially large companies and firms, the way your brand speaks to them will drive their first impression of your company.
The Power of Messaging for Successful Life Science Ventures
Headings, subheadings, callouts, pull quotes, calls-to-action. Messaging is one of the primary strategic stages of your content-led life sciences website project, that sits with all of your communications. We hear a lot about the importance of website content. We also know that content helps to drive a business towards its goals. But we seldom hear about messaging.
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Why your Life Science Website should be in a Constant State of Flux
We hate to be the bearers of bad news, but it’s better to bust the myth early on, website projects have clear start and end dates but should never be seen as finished. Website design is an ongoing process.
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Your 3-Step Framework for Launching a Life Science Blog
With strategic planning, a little SEO know-how and some leg work in connecting with others in your field, your life science blog can be a fast-growing source of useful information.
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