The Lab:
Life Science
How to Tell a Compelling and Engaging Story on Your Life Sciences Website
Narrative storytelling engages visitors, encouraging them to stay on your website. Stories help people emotionally connect with your company, product, and brand. Good stories are informative while easy to follow, honest and show personality.
Read In Full
How a Seamless User Journey Helps Create a Powerful User Experience
Creating a User Journey is an essential part of a successful website’s design. Fundamentally, a User Journey is created to help understand and address user needs and pain points. Your User Journey helps you understand your website visitor behaviour, uncover gaps in their experience (UX), and then take action to optimise that experience.
Read In Full
What Will This Year Bring for Global Life Sciences
[Guest Article] The speed at which the biotechnology and pharmaceutical industry (supported by public and academic research) have developed these vaccines is truly staggering. Behind the headlines there has been an unprecedented international collaborative effort. In the UK Life Sciences investments in years prior to the crisis, has enabled the biomanufacturing community to respond in a co-ordinated and rapid fashion.
Read In Full
Powerful Social Media Marketing for Life Sciences
[GUEST ARTICLE] Like it or not social media has become an integral part of the lives of patients, caregivers, health care professionals and payers. Social media marketing can benefit companies working within this space because it can help them to gain greater more consistent, online visibility which can ultimately lead to funding opportunities, growth and development.
Read In Full
Proven Benefits of a Discovery Workshop for your Life Science Project
[NEW PROJECTS – DIGITAL ROAD-MAP SESSION] At Arttia Creative our unique website project Discovery/Strategy Road-Map Workshop is a vital step that covers a great deal in a short amount of time.
It turns the multi-layered thoughts and insights that you, and others, hold in your head into a meaningful set of criteria to deliver exactly what you want to say about your business and how best to reflect that on-line.
Powerful Website Copywriting – What We Need from You
At Arttia Creative our hand-picked team of professional website content and copywriters are skilled in creating engaging content, but they don’t know your life science business like you do. Yes, they are proficient in doing research, and they may have experience in your industry, but to do a great job, they need you to share information, personal insights and knowledge.
Read In Full
3 Major Pitfalls to Avoid When Using Press Releases to Send Traffic to Your Life Science website
In the past, a press release in the right place could make you stand-out, get reasonable enquiries and built a sales campaign with results. Press releases or press advertising usage was due to reliance on scientific audiences reading printed materials to get to know you.
Let’s face it, traditional PR is dead. So what should you do instead?
SEO For Life Science Marketers. What You Need To Know.
Why invest in SEO marketing for your life science business or organisation?
In a world where everything is online, SEO is a must. SEO influences many aspects of your life science commercial business – from increasing traffic to your website and visibility to building your life science or biotech brand.
Is Your Website Attracting the Best Life Science Talent?
Attract Candidates, Recruit the best. When it comes to attracting the best talent for your business or organisation, we understand that the life science and biotech sector is a competitive and fast-moving space. Job specifications can change at speed, according to scientific or medicinal developments and discoveries, and as a result, top talent to fulfil emerging roles is always in high demand.
Read In Full
Winning Tactics for a Perfect Life Science LinkedIn Company Page
Linkedin for Life Sciences. Part 2. Social media presents an opportunity to marketers like you within pharmaceuticals, biotechnology or life sciences to reach and inform a range of stakeholders and your target audiences.
The risk, though, of adverse event reports and off-label usage discussions prevents many from even starting and we have all read about companies who ‘got it wrong’.